Adani Group Set to Join UPI and ONDC Networks with ‘Adani One’ App

Adani Group is an Indian multinational conglomerate, headquartered in Ahmedabad. Founded by Gautam Adani in 1988 as a commodity trading business, the Group’s businesses include sea and airport management, electricity generation and transmission, mining, natural gas, food, weapons, and infrastructure. The conglomerate is now planning to enter India’s digital payment and E-commerce spaces.

Adani to make an entry through Adani One App

Gautam Adani’s conglomerate aims to expand digitally by joining India’s UPI network and negotiating entry into the Open Network for Digital Commerce for online shopping. These moves signify Adani’s push into the digital sphere, leveraging government-backed platforms to enhance the group’s presence and tap into the growing e-commerce market. The Adani Group plans to offer these new services through its consumer app, Adani One. This app was launched in late 2022 and currently offers travel services, including flight and hotel bookings.

Adani’s Plan for Digital Payments

Adani plans to create a seamless route by targeting existing users of its diverse business portfolio, such as gas and electricity customers and airport travelers. The proposed system would allow users to earn loyalty points through bill payments or duty-free purchases, which they could then use for online shopping. This strategy aims to leverage Adani’s large customer base to enter the competitive digital payments and e-commerce sectors. However, the Adani Group has not yet officially announced its venture into digital payments.

Conclusion: The Adani Group’s potential move into digital payments and e-commerce could significantly disrupt these sectors, As the group has an extensive and varied customer base. Adani can enhance customer retention and create additional value for its users, making their everyday transactions more rewarding. This strategy from the group not only brings a more interconnected and loyal customer community but also places the Adani Conglomerate to capitalize on the growing digital economy. However, the success of this initiative will depend on the seamless execution of this route and the company’s ability to innovate within the current digital space. The industry still awaits an official announcement.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.