Aditya Birla Fashion and Retail arm made an additional investment of Rs 75 crore in Virat Kohlis Wrogn

In May 2015, the branded apparel businesses of the Aditya Birla Group—which included ABNL’s Madura Fashion division and its subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL)—came together to form Aditya Birla Fashion and Retail Ltd. (ABFRL). Aditya Birla Fashion and Retail Ltd. was the new name for PFRL following its consolidation. ABFRL is a member of the Fortune 500 Aditya Birla Group, a multinational conglomerate. The Group is based on a strong foundation of creating value for stakeholders, with over 187,000 employees representing 100 different nationalities serving as its extraordinary force. Over half of the Group’s revenue now comes from its 41 international operations across Europe, Asia, Africa, and South and North America.

Wrogn received from ABDFVL Rs. 75 crore

Cricket player Virat Kohli’s apparel and shoe company Wrogn has received an additional investment of Rs 75 crore from Aditya Birla Digital Fashion Ventures Ltd. In light of this investment, ABDFVL’s fully diluted shareholding in Wrogn will rise from 17.1% to 32.84%, as per an exchange filing on Wednesday. According to an exchange filing, the purchase of the additional stake will be settled with cash within 30 to 90 days.

As per the filing, this additional funding represents a “continuation of its earlier investment on certain milestone-based valuations.” It went on to say that this will help ABDFVL’s portfolio of digital-first brands grow.

Wrogn’s financial situation

Wrogn’s earnings for the fiscal year 2024 dropped from Rs 344 crore to Rs 243 crore. In the fiscal year 2022, the company declared revenue of Rs 336 crore.

Aditya Birla Fashion and Retail used NCDs to raise Rs 500 crore

Aditya Birla Fashion and Retail was permitted a month ago to raise Rs 500 crore by issuing non-convertible debentures. This marked the acquisition of a further share in Wrogn by the company.

In the first quarter of the fiscal year 2025, Aditya Birla Fashion reported revenue that increased 7.2% year over year to Rs 3,428 crore from Rs 3,196 crore in the corresponding quarter of the previous fiscal year. Compared to a loss of Rs 162 crore during the same period the previous year, the company’s loss increased to Rs 215 crore in the April-June quarter. For the three months ended June 30, 2025, the fashion retail company’s EBITDA increased by 13% to Rs 359 crore, and its margins expanded to 10.5%.

Today’s 4% drop in the stock of Aditya Birla Fashion and Retail Ltd

Currently trading at Rs. 330.60 per share, Aditya Birla Fashion and Retail Ltd.’s stock is 4% lower than two weeks ago when it reached its all-time high of 364.40 per share.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.