Airtel Launches India’s First AI-Powered Spam Detection System

On September 25, 2024, Bharti Airtel introduced India’s first AI-powered spam detection system to tackle the problem of spam calls and messages. 

This innovative tool will notify customers in real time about potential spam calls and SMS. It’s the first solution of its kind from a telecom provider in India and is completely free. All Airtel customers will have this feature automatically activated, so they won’t need to request it or download any apps.

Gopal Vittal, Managing Director and Chief Executive Officer, Bharti Airtel, said, “Spam has become a menace for customers. We have spent the last twelve months to solve this comprehensively. Today marks a milestone as we launch the country’s first AI-powered spam-free network that will shield our customers from the continuous onslaught of intrusive and unwanted communications”. 

He further added, “Designed as a dual-layer protection, the solution has two filters – one at the network layer and the second at the IT systems layer. Every call and SMS passes through this dual-layered AI shield. In 2 milliseconds, our solution processes 1.5 billion messages and 2.5 billion calls every day. This is equivalent to processing 1 trillion records on a real-time basis using the power of AI. Our solution has been able to successfully identify 100 million potential spam calls and 3 million spam SMSes originating every day. For us, keeping our customers secure is a burning priority.” Vittal added. 

Airtel’s data scientists created this AI-powered solution in-house, using a special algorithm to identify and label calls and messages as “Suspected SPAM.” The advanced AI analyses various factors, such as the caller or sender’s habits, how often calls or messages are sent, and the duration of calls, all in real time. It then compares this data with known spam patterns to accurately flag potential spam.

The system also warns customers about harmful links in SMS messages. Airtel has set up a centralised database of blocked URLs, and every SMS is checked in real time using the AI to alert users about suspicious links. Additionally, it can identify unusual activities, like frequent changes to the IMEI number, which is a sign of potential fraud. By implementing these protective features, Airtel aims to provide strong defence against the growing threats of spam and fraud.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.