Reliance Retail’s AJIO Partners with H&M to Launch Over 10,000 Fashion Styles Online

Reliance Retail’s fashion platform AJIO will now offer products from Swedish fast-fashion brand H&M. In a joint announcement on September 26, 2024. The 2 companies revealed their partnership, which will bring H&M’s product line to AJIO’s online store.

“This partnership aims to enhance H&M’s online presence, complementing its existing omni-channel offering by making affordable, high-quality fashion accessible through AJIO, which adds another top international brand to its robust brand portfolio,” the statement said.

Previously, H&M had an exclusive partnership with AJIO’s competitor, Myntra. Now, H&M will launch its collection on AJIO, offering over 10,000 styles, including womenswear, menswear, kidswear, and home decor. This move will make H&M’s high-quality fashion more widely available, the statement added.

AJIO CEO Vineeth Nair shared that over the past few years, AJIO has worked to expand its fashion offerings by bringing top international brands to the platform. He said the addition of H&M not only enhances the variety of styles available on AJIO but also reinforces its commitment to providing customers with the latest global brands and trends.

H&M India’s Country Sales Manager, Yanira Ramirez, added that by utilising AJIO’s strong digital platform and wide reach, H&M aims to make its high-quality, affordable clothing more accessible to customers across the country. She also emphasised H&M’s focus on expanding and innovating to improve the fashion experience for their customers.

H&M’s Autumn/Winter 2024 collection will be available on AJIO, featuring a blend of seasonal styles with rich, elegant colours and details. The collection includes items like cosy knits, tailored suits, leather pieces, and accessories, offering both modern and vintage-inspired fashion at affordable prices.

About Reliance Industries Ltd

Reliance Industries, a Fortune 500 company, is the largest private corporation in India. It began between 1980-82 with its first petrochemical and polyester filament yarn plant. In 2000, Reliance commissioned the Jamnagar refinery, which became the world’s largest grassroots refinery. In 2002, Reliance expanded into the telecom sector with InfoComm in India. In 2016-17, Reliance transformed India’s digital landscape with the launch of Jio and has since expanded into financial services and 5G. Today, its business includes new energy and materials, retail, media and entertainment, petrochemicals, energy, and Jio digital services.

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