Bharti Airtel has taken a notable step towards enhancing customer convenience by collaborating with Blinkit, a quick-commerce platform, to deliver SIM cards to customers’ homes within just 10 minutes. This first-of-its-kind initiative by a telecom operator is already live in 16 Indian cities and aims to roll out in additional locations soon.
With this partnership, Airtel joins hands with Blinkit to eliminate the need for store visits, offering an at-home solution that addresses both speed and ease of access. Customers are charged a nominal ₹49 convenience fee for doorstep delivery.
Post-delivery, users can activate their new SIM cards using Aadhaar-based self-KYC verification. This simplified activation process includes an online link and video guide to help customers complete the procedure smoothly.
The service caters to both prepaid and postpaid plans and also supports Mobile Number Portability (MNP) for those looking to switch to the Airtel network. Activation is required within 15 days of delivery to ensure service continuity.
Airtel ensures support is readily accessible. Existing users can find help through the Airtel Thanks App, while new customers can call 9810012345 for assistance. These support channels are geared towards helping customers through every step of the process—from delivery to activation.
Siddharth Sharma, CEO – Connected Homes and Director of Marketing at Bharti Airtel, shared,“Simplifying customer lives is central to everything we do at Airtel. Today we are thrilled to partner with Blinkit for 10-minute SIM card delivery to customers’ homes across 16 cities.”
Albinder Dhindsa, Founder and CEO of Blinkit, added,“To save customers time and hassle, we’ve collaborated with Airtel to deliver SIM cards directly to customers in select cities, with delivery in just 10 minutes. Blinkit takes care of the delivery, while Airtel makes it easy for customers to complete self-KYC, activate their SIM, and choose between prepaid or postpaid plans. Customers can also opt for number portability, all at their convenience.”
The service has been launched in the following cities during the initial rollout phase:
As of 1:07 pm on April 15, Bharti Airtel’s share price was trading 2.40% higher at ₹1,798.60 on the NSE.
Bharti Airtel is a leading global telecommunications company with operations in 15 countries across India and Africa, and associate operations in Bangladesh and Sri Lanka. With over 550 million customers, Airtel provides services including mobile broadband, fibre internet, digital payments, and cloud-based enterprise solutions.
Previously known as Grofers, Blinkit is a quick-commerce platform focused on delivering essentials within 10 minutes. Acquired by Eternal in 2022, Blinkit continues to expand its rapid delivery services across India.
This collaboration between Airtel and Blinkit marks a significant step in redefining telecom accessibility and convenience. With rapid delivery and seamless activation, customers can now get connected faster than ever before.
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Published on: Apr 15, 2025, 4:11 PM IST
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