Britannia To Consider Acquisition for Entry Into Snacks Segment

Founded by a group of businessmen in 1892 as a biscuit manufacturer in Kolkata, Britannia Industries has more than 130 years of history. The company has grown over the years to become a major force in the Indian food market, providing a broad range of snacks to suit different palates and events. Britannia is now a household name that caters to one billion customers in India, and its product line has grown beyond biscuits to include a variety of wholesome goods.

Britannia Industries is concentrating on the snack sector

According to executives aware of the situation, Britannia Industries is in negotiations to purchase a majority stake in Kishlay Foods, a Guwahati-based company that produces tea, biscuits, sweets, potato chips, noodles, and Western and ethnic snacks, for a valuation of 600–700 crore.

Britannia’s Sweet Business

Britannia, which is well-known for its popular biscuit brands like Good Day, 50-50, Jim Jam, and Pure Magic, has historically focused primarily on sweet and semi-sweet biscuits, but its possible foray into savoury snacks would represent a significant change in its portfolio strategy and be in line with a larger industry trend toward packaged food diversification. BBerry’s comments are indicative of Britannia’s aspirations to broaden its product line and fortify its position in the cutthroat FMCG market.

Britannia’s Q2 FY25 result

The second quarter saw Britannia Industries, a significant player in the FMCG industry, see its margins squeezed by slowing demand and inflationary cost pressures; the company’s margins dropped to 16.8% from 19.7% in the same quarter last year, indicating the pressure on profitability due to rising input costs.

Britannia has indicated that it may consider a 4-5% price increase in the coming quarters to offset cost pressures, despite the fact that revenue growth was modest at 5% and net profit dropped by 9% in the previous quarters.

Britannia Industries Ltd. stock experienced a minor decline

Britannia Industries Ltd. stock is currently trading at Rs. 4,891.35 per share, with a high trading price of Rs. 4,970.00.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.