Century Textiles’ Subsidiary Birla Estates To Expand Presence in Delhi NCR

On June 5, 2024, Century Textiles & Industries Limited announced that it has partnered with Barmalt India Pvt Ltd to develop a group of luxury residential homes in Sector 31 of Gurugram through its wholly-owned subsidiary Birla Estates Pvt Ltd, the Aditya Birla Group’s real estate venture. The 13.27-acre land tract has approximately 2.4 million square feet of development potential, or ₹5,000 crore in potential revenue.

Situated in the premium micro market of Sector 31 Gurugram, this property offers outstanding access to Sohna Road, Cyber City, and Golf Course Road. It is also easily accessible via the NH-48 and the metro line, and it is situated in close proximity to major business areas, including City Centre 29, Signature Towers, 32nd Avenue, and Crowne Plaza.

In terms of infrastructure connectivity, the project is well situated right off NH-48, providing easy access to Delhi’s IGI Airport as well as Gurugram’s upscale CBD districts. This micro-market offers a dynamic and lively community setting because it is surrounded by upscale residential projects, reputable hospitals and schools, and 5-star hotels.

This partnership is a significant step forward in Birla Estates’ goal to increase its market share in the luxury real estate market by building on the achievements of earlier projects in India’s largest cities.

“As we expand our footprint in the Delhi-NCR region, we’re pleased to announce the addition of this new project in one of Gurugram’s most promising micro markets. This project reflects our commitment to offering modern homebuyers world-class living spaces in strategically chosen locations, complemented by exceptional amenities. We are confident this project will set a new benchmark in the Gurugram real estate market,” said Mr K. T. Jithendran, MD and CEO of Birla Estates.

“We are thrilled to partner with Birla Estates for this project and look forward to this association. This collaboration signifies our shared commitment to crafting exceptional living spaces that merge luxury with a purpose. Having deep roots in Gurugram, Barmalt shares a strong relationship and connection with the city. Our collective market expertise and vision will undoubtedly redefine the residential landscape in Gurugram, offering homebuyers an unparalleled lifestyle experience,” said Ms Akshi Jindal, CEO of Barmalt India Pvt Ltd.

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