Delhivery Bolsters Partnership with SUGAR Cosmetics for B2B Shipments

On May 23, 2024, Delhivery Limited informed the stock exchanges that the company had partnered with SUGAR Cosmetics for Pan-India B2B shipments.

Delhivery, India’s largest integrated logistics service provider, will drive the pan-India end-to-end B2B operations for the prominent beauty brand SUGAR Cosmetics, further strengthening their relationship. Delhivery has been a long-standing partner for SUGAR Cosmetics’ D2C express parcel shipping.

Vineeta Singh and Kaushik Mukherjee launched SUGAR Cosmetics in 2015. The company grew rapidly to become the third-largest colour cosmetics brand in India. The company, initially a D2C e-commerce brand, shifted to an omnichannel model, emphasising its B2B segment due to substantial shipment volumes. Along with a robust online presence, it operates more than 45,000 retail touchpoints across over 550 cities in the country.

Speaking of this development, the Vice President of Supply Chain at SUGAR Cosmetics, Amartya Guha, said, “SUGAR Cosmetics is on a high growth trajectory and needs a logistics partner that comprehends the demands of the digital native generation. Delhivery’s superior express part truckload (PTL) delivers B2B consignments at e-commerce speed, and its intuitive client dashboard, Delhivery One, provides end-to-end visibility of consignments being shipped across India, giving us the competitive edge.”

The Head of Delhivery’s Express Part Truckload business, Varun Bakshi, said, “Our unique mesh network design, integrated linehaul for both B2B and B2C, automated sorters, and quick turn-around of tractor trailers give us a significant competitive advantage. Brands like SUGAR Cosmetics, which have an omnichannel strategy, heavily benefit from our express PTL service for quick stock replenishment and availability to fuel their retail expansion across India.”

About Delhivery Limited

Delhivery is the largest fully integrated logistics services provider in India. The company has a huge network covering more than 18,600 pin codes. They offer a comprehensive range of logistics services, which include PTL freight, express parcel transportation, cross-border, TL freight, supply chain, and technology services.

On May 23, 2024, the share price of Delhivery Ltd opened at ₹408.00, touching the day’s low at ₹394.80, as of 11:56 AM on the NSE.

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