The partnership, signed on July 1, 2024, leverages EaseMyTrip’s extensive reach and technological expertise to showcase Uttar Pradesh’s rich offerings in sustainable tourism. This strategic alliance aims to not only benefit both parties but also significantly contribute to the growth and development of tourism across the state.
Under the MoU, EaseMyTrip will actively promote all registered homestays in Uttar Pradesh on its online portal. The company will also develop and execute a dedicated promotional campaign to position homestays as a preferred accommodation option for travellers seeking a unique and immersive experience.
Furthermore, EaseMyTrip will create educational products related to bird sanctuaries, drawing inspiration from successful examples like the Okhla Bird Sanctuary and Bharatpur Bird Sanctuary. These educational resources will be promoted in schools, colleges, and other institutions through qualified tour guides. The UPETDB will design and register official training programs for these tour guides, ensuring they can enhance the overall tourist experience.
EaseMyTrip will curate and market bespoke tourism packages that highlight Uttar Pradesh’s unexplored destinations, cultural experiences, culinary delights, and traditional crafts. These packages will feature homestays as an integral part of the itinerary and promote the state’s tiger reserves, including Dudhwa, Pilibhit, Amangarh, and Ranipur.
The UPETDB will actively support the promotion of microsites developed by EaseMyTrip on all relevant social media channels, leveraging its own extensive reach and influence to amplify the message.
Key personnels expressed enthusiasm for the EaseMyTrip-UPETDB partnership, emphasising Uttar Pradesh’s rich history, natural beauty, and untapped tourism potential. The collaboration aims to enhance visibility and accessibility of the state’s eco-tourism offerings, leveraging EaseMyTrip’s reach and technology. The partnership is expected to drive significant growth, positioning Uttar Pradesh as a premier destination while preserving its natural resources.
The press release underlines Uttar Pradesh’s growing focus on eco-tourism. This initiative aligns with the national trend of eco-tourism gaining popularity in India. Eco-tourism offers travellers the opportunity to explore the country’s rich biodiversity and natural beauty in a sustainable manner. From Kerala’s lush forests to Madhya Pradesh’s wildlife sanctuaries and the serene landscapes of the Himalayas, India boasts numerous eco-friendly destinations.
The efforts by Uttar Pradesh to promote eco-tourism aim to conserve the environment, support local communities, and educate tourists. By embracing eco-tourism, the state can safeguard its ecosystems while providing unforgettable and responsible travel experiences for visitors seeking a connection with nature and culture.
The press release also provides a brief profile of EaseMyTrip. Founded in 2008, EaseMyTrip is a publicly listed company (NSE & BSE) and one of India’s leading online travel platforms in terms of air ticket bookings (as per Crisil Report-Assessment of the OTA Industry in India, February 2021). The company has grown rapidly, achieving a Compound Annual Growth Rate (CAGR) of 59% in profits during FY20-23.
Bootstrapped and profitable since its inception, EaseMyTrip offers a comprehensive suite of travel solutions, including air tickets, hotels and holiday packages, railway and bus tickets, and value-added services. Notably, EaseMyTrip offers its users the benefit of zero convenience fees during bookings.
The company provides its users with access to a vast network that includes more than 400 international and domestic airlines, over 2 million hotels, as well as train/bus tickets and taxi rentals for major cities in India. EaseMyTrip has a presence in various Indian cities and also has international offices in the Philippines, Singapore, Thailand, UAE, UK, USA, and New Zealand.
Shares of the company are currently trading at Rs 41.57, up 0.87% from previous day closing of Rs 41.21.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. The information is based on various secondary sources on the internet and is subject to change. Please consult with a financial expert before making investment decisions.
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