EaseMyTrip brings holiday bookings to rural India through a special partnership; details inside

EaseMyTrip, a leading Indian online travel platform, has joined forces with CSC e-Governance Services Limited in a groundbreaking collaboration. This partnership marks a significant step towards making travel more accessible and user-friendly across India, particularly in rural areas.

CSC: A Network Reaching Remote Corners of India 

CSC boasts a vast network of over 5.5 lakh Village Level Entrepreneurs (VLEs) spread throughout the country. These VLEs act as crucial touchpoints, delivering essential services like government schemes, financial services, and even healthcare to citizens in remote locations. Now, with EaseMyTrip onboard, travel bookings will be added to this extensive portfolio, empowering rural communities with convenient access to holiday planning and booking.

Focus on Holidays and Activities 

This partnership goes beyond the typical travel offerings of flights, hotels, and cabs. EaseMyTrip will bring its expertise in curating holidays and activities to the CSC network. Imagine a villager in rural India being able to plan a weekend getaway or book exciting local experiences through their local VLE – a once unimaginable possibility.

Widening Reach and Enhancing Services 

For EaseMyTrip, this collaboration presents a unique opportunity to tap into a massive, previously untapped market. By leveraging CSC’s existing network and reach, EaseMyTrip can expand its customer base and cater to a whole new segment of travellers.

For CSC, the partnership strengthens its service portfolio and makes it a one-stop shop for essential services, including travel. This diversification will attract more users and solidify CSC’s position as a key player in rural development.

Comments on the partnership 

Rikant Pittie, Co-founder of EaseMyTrip, expressed his enthusiasm for the collaboration: “We are thrilled to serve as the travel partner for CSC, delivering a comprehensive suite of travel services. By combining our wide range of services with CSC’s network, our joint aim is to make travel more accessible and user-friendly across the nation.”

Sanjay Kumar Rakesh, MD & CEO of CSC, shared his thoughts on the partnership: “The integration of EaseMyTrip as our esteemed travel partner marks a significant stride towards achieving our goal of seamless access to essential services. This collaboration empowers people in rural India with improved access to travel and booking services, contributing to a more user-friendly and accessible landscape for travel enthusiasts across the country.”

Step Towards a More Inclusive Travel Landscape 

This partnership between EaseMyTrip and CSC is a noteworthy step towards bridging the digital divide and making travel more inclusive in India. By bringing travel booking services to rural communities, this collaboration has the potential to unlock new opportunities for both businesses and travellers, ultimately contributing to India’s economic and social growth.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.