EaseMyTrip has emerged as a prominent e-travel company in India, providing a plethora of services to meet the varied demands of passengers. Customers may quickly search for and reserve the travel services they want with just a few clicks, thanks to an intuitive mobile app and website. Over the years, the company has amassed a devoted clientele thanks to its affordable prices and top-notch customer support.
EaseMyTrip, an online travel platform, announced on Tuesday that it has entered the expanding medical tourism market by purchasing a 30% stake in Rollins International for Rs 60 crore and a 49% equity stake in Pflege Home Healthcare for Rs 30 crore. EaseMyTrip said in an exchange filing that the board has approved acquisitions totaling Rs 90 crore to expand into the medical tourism market.
Pflege is renowned for providing a wide range of in-home medical services, such as nursing care, physiotherapy, doctor visits, and the provision of vital medical supplies like oxygen and ventilators. Now, EaseMyTrip’s services for clients looking for medical care overseas will incorporate their patient-centric approach, which emphasizes providing compassionate care at home. EaseMyTrip hopes to provide opportunities through this partnership for people searching for affordable healthcare options, especially in Dubai, a significant international center for medical tourism.
“Rollins International and Pflege Home Healthcare have broadened our portfolio considerably. By taking this action, we can transform medical tourism and give our clients greater accessibility and convenience. We are dedicated to giving both domestic and foreign travelers seamless, excellent care, whether they are seeking medical attention or participating in wellness retreats.”
The company Rollins International specializes in health supplements, new-age wellness therapies, and food products free of gluten, lactose, and allergens. With plans to grow, Rollins currently runs many wellness centers in India’s largest cities, including Hyderabad, Bengaluru, Mumbai, New Delhi, and Bengaluru. Through this acquisition, EaseMyTrip will be able to serve a growing market of wellness- and dietary-conscious tourists who place a high priority on their travel needs. Through the incorporation of Rollins’ proficiency in wellness and allergy-free merchandise, EaseMyTrip endeavors to craft travel adventures that cater to the distinct health and lifestyle requirements of its clientele.
Traveling overseas for medical care is referred to as medical tourism, also known as health tourism or global healthcare. Reasons for this travel may include lower medical costs, cultural preferences, or the availability of treatments not available in the patient’s home country. These purchases are being made at a time when the medical tourism industry is growing at a rate never seen before on a worldwide scale. By 2029, the industry, currently valued at $7.69 billion, is expected to grow to $14.31 billion.
The stock of Easy Trip Planners Ltd. is currently trading at Rs. 41.30 per share, down almost 1% from the 52-week high traded of Rs. 41.68. The stock is down nearly 12 points from that high.
Conclusion: EaseMyTrip is looking to grab the medical tourism industry, and that is why EaseMyTrip invests Rs. 90 crore in two firms.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.
We're Live on WhatsApp! Join our channel for market insights & updates
Get the link to download the App
