Firstsource Solutions surges on launching new AI platform ‘FirstSenseAI’

At 10 am, the shares of Firstsource Solutions were trading at Rs 149.65, up by 3.96% from its previous closing of Rs 143.95 on the BSE. 

Firstsource Solutions has launched its new AI platform – FirstSenseAI – that enables companies to capture real-time customer data and use it to power intelligent, personalized interactions with instant insights and decision-making. With its ability to understand and respond to a customer’s needs in seconds, FirstSenseAI elevates the human experience, boosting customer loyalty while improving process efficiency. 

The FirstSenseAI platform has already been deployed among select Firstsource clients in various industries, including Telecom, EdTech, Healthcare, and IT services, and is delivering tangible results. A Telecom client is harnessing the platform’s AI/ML capabilities to help customer service agents deliver more relevant, personalized recommendations to customers; an EdTech company is using the platform’s Generative AI capabilities to create a touchless solution to service student emails; and a Health Plan is leveraging digital twin to rapidly identify complex claims and route them to skilled agents for faster resolution. 

Firstsource Solutions Limited is a leading player in the Business Process Management (BPM) industry. Being a member of the RP-Sanjiv Goenka Group, Firstsource offers its clients specialised services and solutions in banking and financial services, healthcare, communications, media, technology, and other diversified areas. With 36 delivery centres spread around the US, UK, Philippines, and India, it services more than 100 international clients. 

Today, the stock opened at Rs 144.15 and has touched a high and low of Rs 151.95 and Rs 144, respectively. The BSE group ‘A’ stock of face value of Rs 10 has touched a 52-week high and low of Rs 151.95 and Rs 95.80, respectively. 

Last one week high and low of the scrip stood at Rs 151.95 and Rs 140.70 respectively. The current market cap of the company is Rs. 10053.43 crore. The promoters holding in the company stood at 53.66%, while Institutions and Non-Institutions held 25.16% and 21.19%, respectively. 

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