Force Motors’ Partnership with EY Parthenon India for Digital Transformation

On June 24, 2024, Force Motors announced a partnership with strategy consultancy firm EY Parthenon India to drive its digital transformation initiative. This initiative aims to enhance innovation and productivity across its value chain. Key goals of this collaboration include revamping Force Motors’ digital landscape, implementing advanced platforms and technologies, and bolstering capabilities and security.

In the past two years, Force Motors has achieved significant business growth, with a 38% year-on-year increase in FY 2024 revenue and over 1000% growth in after-tax profits. To sustain its leadership and growth momentum, Force Motors has launched Project DigiForce, underscoring digital transformation as pivotal to its strategy.

The Managing Director of Force Motors Limited, Prasan Firodia, said, “Digital transformation is integral to our growth strategy, and Project DigiForce will revolutionise how we operate and compete.” The initiative aims not only to enhance productivity and operational efficiency but also to foster innovation and creativity across the organisation.

Over the next two years, Project DigiForce will introduce cutting-edge digital technologies and solutions to prepare Force Motors for future challenges in the automotive sector. EY Parthenon’s expertise will be crucial in guiding Force Motors through this transformation, ensuring it maintains a competitive edge in the dynamic automotive industry.

The program also includes comprehensive change management, training, and development initiatives to support employees and dealers during the transition. Force Motors collaborates with leading IT firms to seamlessly integrate systems and empower its workforce through targeted training programs.

About Force Motors Ltd

Founded in 1958, Force Motors Ltd is the flagship entity of the Abhay Firodia group. Originally named Bajaj Tempo until 2005, the company specialises in manufacturing fully vertically integrated small and light commercial vehicles, multi-utility vehicles, and agricultural tractors. Its products are exported to numerous countries across Asia, Africa, Latin America and the Middle East.

On June 25, 2024, the share price of Force Motors Ltd opened at ₹9,459.95, touching the day’s high at ₹9,599.00, as of 10:37 AM on the NSE.

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