Grasim Industries’ Birla Pivot Achieves ₹1,000 Crore Revenue Milestone

On April 8, 2024, Aditya Birla Group’s B2B e-commerce platform for building materials, Birla Pivot, hit a remarkable milestone of achieving ₹1,000 crore revenue in its first year of operations, FY 2024. This achievement has placed Birla Pivot, which is the business unit of Grasim Industries, as one of the fastest-growing companies to achieve such a milestone in the B2B e-commerce space.

Birla Pivot provides a comprehensive range of products, which contains over 35 product categories and more than 18,000 SKUs sourced from over 150 Indian and international brands. These categories include essential construction materials, such as steel, cement, sanitaryware, plywood, tiles, etc. Also, in response to the increasing demand for superior yet cost-effective products, Birla Pivot has introduced its private label for Plywood and Tiles.

Birla Pivot’s customer base includes top-tier EPC companies, real estate developers, civil contractors, OEMs, dealers, retailers and fabricators. The company delivers to more than 200 cities across 25 states.

Commenting on the milestone, the CEO of Birla Pivot, Mr Sandeep Komaravelly, said, “India’s construction industry is undergoing exponential growth and is projected to reach USD 1.4 trillion by 2025. With less than 2% digital penetration, the construction industry faces many challenges – from fragmented supplier networks and logistical bottlenecks to access to credit. Birla Pivot’s vision is to leverage technology to create smarter and more efficient solutions across the value chain for buyers and sellers. The aspiration is to reach a $1 billion revenue in the next three years.”

About Grasim Industries Limited

Grasim Industries Limited is a flagship Company of the Aditya Birla Group and ranks amongst the top publicly listed companies in India. It is a leading global producer of diversified chemicals, viscose, fabrics and linen yarn in India. The company entered the paints business under the brand name ‘Birla Opus’ and is planning to set up 6 manufacturing units for decorative paints across the country.

On April 8, 2024, Grasim Industries share price opened at ₹2,247.00, touching the day’s high at ₹2,276.65, as of 1:51 PM on the NSE.

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