GRM Overseas launches “10X Gulistan” Kachi Ghani Mustard Oil

On July 15, 2024, GRM Overseas, a top Indian exporter of basmati rice and a leading FMCG food company, introduced “Gulistan Kachi Ghani Mustard Oil” as part of its 10X brand lineup. This new mustard oil is now available nationwide in 1-litre bottles and 5-litre jars. The launch aims to enhance the product range of its subsidiary, GRM Foodkraft Private Limited (GFK).

The market for branded Mustard oil is forecasted to increase by 11% annually over the next five years. This growth is driven by a preference for unrefined oils due to their health benefits, leading to increasing demand in urban and rural areas of India.

Commenting on the launch, Atul Garg, Chairman and MD, GRM Overseas, said, “We are excited to introduce Gulistan Kachi Ghani Mustard Oil which will further strengthen our position in the fast-growing packaged food industry in the domestic market. Our focus has always been to reach a wide consumer base with a diverse range of products to strengthen our 10X brand. The launch of Gulistan Kachi Ghani Mustard Oil is a part of our mission to provide Indian consumers with a basket of food staples enriched with goodness. Mustard is the only oilseed native to India, and it connects us to Indian roots and farmers as well.”

About GRM Overseas Limited

Since its founding in 1974, GRM Overseas Limited has evolved significantly from a small rice processing and trading firm into a major player in the consumer staples industry. Originally exporting rice to markets like the Middle East, UK, and USA, GRM now sells its products in 42 countries and ranks among India’s top 5 rice exporters.

With three processing units and substantial warehousing near Gandhidham, the company handles large volumes efficiently from ports like Kandla and Mundra. GRM markets its own brands, including “10X,” “Himalaya River,” and “Tanoush,” and also manufactures private labels. Recent efforts focus on direct consumer engagement through prominent retail outlets, ensuring widespread availability and maintaining high-quality standards through rigorous quality control measures.

On July 15, 2024, GRM Overseas Limited’s share price opened at ₹209.70, touching the day’s high of ₹212.59 as of 12:40 PM on the NSE.

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