Happiest Minds’ Subsidiary Wins ‘Best Banking-as-a-Service Platform of the Year’ Award

On June 7, 2024, Happiest Minds Technologies Limited informed the stock exchanges that the company’s wholly-owned subsidiary, PureSoftware, has been honoured with the esteemed ‘Best Banking-as-a-Service Platform of the Year’ award at the prestigious 14th Africa Bank 4.0 Summit 2024 conducted by BII. The award acknowledges PureSoftware’s exceptional impact on the financial sector through its innovative digital banking solution, Arttha.

Arttha from PureSoftware is a thorough Banking-as-a-Service platform developed to empower enterprises to experience new revenue streams with cloud-native modules, such as Digital Payments, Digital Core Banking, Digital Loan lifecycle management, e-wallet, Buy Now Pay Later (BNPL) and Agency Banking. The innovative no-code approach deployed in Arttha helps global banking customers create more intuitive banking experiences.

Speaking about this recognition, the Chief Executive Officer of PureSoftware, Manish Sharma, said, “As financial institutions prepare to ride the next wave of disruption, our distinctive platform enables us to guide our clients through the ever-changing digital landscape. Leveraging Arttha’s cloud-native capabilities, we seamlessly integrate the finest technology, ecosystems, and partnership networks to ensure our clients thrive amidst this evolution.”

The Vice President of PureSoftware, Udeet Bhagat, stated, “With Arttha, we’ve positioned ourselves as a driving force in the African banking revolution. Our mission is clear: empower more communities by expanding access to digital financial services and fostering financial inclusion across the continent. This recognition is a testament to the profound impact we’re making on Africa’s financial future with offerings spread across core banking, lending, payments, and marketplace offerings.”

The company stated that PureSoftware’s team remains committed to pioneering solutions that will redefine digital banking and revolutionise operations for banks and financial institutions.

About Happiest Minds Technologies Limited

Happiest Minds Technologies Limited is known as a Mindful IT Company, that facilitates digital transformation for enterprises and technology providers. The company caters to industry sectors including EdTech, Banking, Financial Services & Insurance (BFSI), Healthcare & Life Sciences, etc. Headquartered in Bengaluru, India, the company operates in the USA, the UK, Canada, the Middle East and Australia.

On June 7, 2024, the share price of Happiest Minds Technologies Ltd opened at ₹821.00, touching the day’s high at ₹866.00, as of 12:44 PM on the NSE.

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