Hero MotoCorp Outlines UK, & Europe Expansion Plans With New Electric Scooter

Hero MotoCorp, one of the largest two-wheeler manufacturers, is accelerating its global plans to expand into the UK and European markets starting in the second half of 2025. The New Delhi-based company aims to appeal to premium customers with a new electric scooter, the VIDA Z while laying the foundation for future high-capacity internal combustion engine (ICE) motorcycles.

VIDA Z: Entry into Europe & the UK

Revealed at the EICMA 2024 show in Milan, the VIDA Z is Hero’s first electric model set to make its European debut. This model is Hero’s first step into the UK and European electric vehicle (EV) markets. “The VIDA Z is for riders from Barcelona to Bogota—it’s a statement on the global stage,” said Swadesh Srivastava, Chief Business Officer for Emerging Mobility at Hero MotoCorp. This global perspective is helping Hero enter new territories while establishing a fresh image.

Expanding Distribution 

Hero’s expansion isn’t just about new models; it’s backed by a strong distribution strategy. New partnerships in Italy (with Pelpi International S.r.l.), along with earlier deals in France, the UK, and Spain, form a solid network for its European push. And let’s not forget Hero’s Tech Centre Germany (TCG) near Munich, where R&D for these new models takes shape.

Rising Sales & International Presence

Hero MotoCorp’s international sales have grown, with exports rising from 1.7 lakh units in FY23 to 2 lakh units in FY24. Overseas revenue, however, still accounts for a modest 3.9% of the company’s total revenue of Rs.37,456 crore. With the expansion, Hero MotoCorp aims to increase this share and capture a larger market in regions where it currently has low single-digit export revenue.

As of this morning, Hero MotoCorp Ltd.’s stock is trading at Rs.4,917.00, marking a 2.00% increase today. Year-to-date, the stock has risen by 19.39%, and over the past year, it has appreciated by 55.26%.

Conclusion: With the VIDA Z and a vision for international growth, Hero MotoCorp seems well set to capture the electric two-wheeler market in Europe. This will not only strengthen Hero’s global presence but also promote its high-performance mobility solutions worldwide.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.