Hyundai’s Big Play to Win Back Indian Roads

Hyundai Motor India Limited, a fully owned subsidiary of South Korea’s Hyundai Motor Company, is the second largest automobile manufacturer in India. The company is gearing up to reclaim its spot in India’s bustling auto market with a bold plan involving new SUVs and a $3 billion public listing with an IPO.

First Electric, Then the Gasoline Buzz

Hyundai is set to kick off with the launch of its first India-made electric vehicle early next year along with the upcoming Hyundai IPO. Following which, the company will roll out two new gasoline-powered SUVs starting in 2026. With its market share dropping from 17.5% to 14.6% in recent years, Hyundai now has plans to turn the tide and return to the market. Meanwhile, Tata Motors has surged to a 14% share, creating a battleground for SUV dominance.

Cashing In on Premium Wheels

Hyundai is making a major investment in India, having already invested $5 billion into the market with another $4 billion on the way over the next decade. The company is betting on a “premiumization” strategy, focusing on higher-margin electric and hybrid vehicles. The share of its cars priced over $18,000 has doubled to 15% between 2021 and 2023. With plans to introduce five more electric models and several hybrids, Hyundai IPO will surely be able to boost its margins while keeping up with trends.

Facing Fierce Competition

India’s auto picture is heating up with domestic giants like Tata and Mahindra constantly upgrading their SUV game. Tata’s plan to add five more electric vehicles to its lineup and Mahindra’s ambition to launch a slew of electric and gasoline-powered SUVs are keeping Hyundai on its toes. Hyundai’s new SUVs, including a Bayon crossover-based model along with the Hyundai IPO and a larger rival to Mahindra’s XUV700, are expected to add around 120,000 units to its annual sales.

As the stock listing approaches, Hyundai Motor Share Price will be in focus, marking a new chapter for investors post-IPO.

Conclusion: Hyundai’s push to launch new SUVs and premium vehicles is part of its strategy to reclaim market share in India. As the company prepares for the Hyundai IPO and makes its way through this market, its success will hinge on its ability to adapt and stay ahead.

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Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.