IndiaMART Extends Investment in Livekeeping, a Cloud-Based Accounting Solution

IndiaMART InterMESH Limited, a leading B2B e-commerce platform in India, announced a strategic expansion of its holdings in Livekeeping Technologies Private Limited. This move underscores IndiaMART’s commitment to providing a comprehensive suite of Software as a Service (SaaS) solutions to empower businesses.

Strengthening Position in the B2B SaaS Market

Through this acquisition of an additional 14.88% stake in Livekeeping, IndiaMART’s total ownership in the company increases to 65.97% on a fully diluted basis. Livekeeping, a subsidiary of IndiaMART, operates as a related party; however, the transaction is conducted at arm’s length, ensuring fair market value. This strategic investment signifies IndiaMART’s unwavering focus on expanding its B2B SaaS offerings beyond its core e-commerce platform.

Real-Time Accounting Data Visibility for Businesses

Livekeeping offers a unique value proposition by enabling seamless integration with the widely used Tally accounting software. Their mobile and desktop applications bridge the gap between traditional desktop accounting and the need for real-time data accessibility. Livekeeping empowers businesses of all sizes to access, analyse, and share critical accounting information instantly through user-friendly interfaces.

Investment Rationale and Timeline

This strategic investment aligns perfectly with IndiaMART’s long-term vision of becoming a one-stop shop for businesses seeking comprehensive solutions. Livekeeping’s cloud-based accounting platform complements IndiaMART’s existing offerings, providing significant value to its extensive B2B customer base. The transaction has already been finalised, with IndiaMART investing ₹13.39 Crores in Livekeeping. This investment involved acquiring 2,618 equity shares at a premium, further solidifying IndiaMART’s commitment to Livekeeping’s growth and potential.

Looking Ahead

IndiaMART’s increased stake in Livekeeping signifies a significant step towards establishing a robust B2B SaaS ecosystem. By integrating real-time accounting data with their existing e-commerce platform, IndiaMART empowers businesses to make informed decisions, streamline operations, and achieve greater financial transparency. This strategic move positions IndiaMART as a frontrunner in B2B solutions, catering to the evolving needs of businesses in today’s dynamic digital landscape.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.