Infosys and Tennis Australia Unveil AI Innovations at Australian Open 2025

Infosys, a leader in next-generation digital services, continues its fruitful 7-year collaboration with Tennis Australia. At the Australian Open (AO) 2025, this partnership has evolved with the introduction of generative AI-powered innovations aimed at revolutionising tennis experiences for fans, players, and coaches.

The share price of Infosys is trading marginally higher at ₹1,945.70, up by 0.40% on the NSE as of 9:57 AM on January 15, 2025.

Unveiling ‘Beyond Tennis’ – The World’s First Generative AI Tennis League

A standout feature of AO 2025 is Beyond Tennis, the first generative AI-powered tennis league. Designed to captivate younger audiences, particularly Gen Z, this fan-driven experience enables year-round interactivity. Fans can engage with virtual players, train teams, and participate in AI-generated tournaments. This initiative, powered by Infosys Topaz, represents a new dimension in digital engagement while ensuring safety through a responsible AI framework.

Enhancing Experiences with Generative AI

1. AI Commentary: Infosys Match Centre now features AI-generated commentary, offering byte-sized insights during matches on the AO website and app.
2. VR AI Stadium: Fans can immerse themselves in virtual courts inspired by unique themes, such as galaxies or the 1970s, via speech-to-image generative AI technology.
3. AI Shot of the Day: This feature helps AO’s media team meet content demands by creating social-media-ready clips of captivating match moments.

Climate-Conscious Fan Engagement

The Infosys Fan Zone at Melbourne Park goes a step further by being entirely climate active, with its carbon footprint fully offset and its structures fully recyclable. Fans can experience cutting-edge technology while supporting sustainable practices.

Empowering Communities and Advancing Skills

Beyond the game, Infosys is empowering the community through its Future Leaders Programme. Powered by Infosys Springboard, this initiative offers participants valuable skills in leadership, inclusion, and design thinking, alongside exposure to the latest generative AI technologies.

Leaders Speak on the AI Revolution in Tennis

Andrew Groth, Executive Vice President of Infosys, highlighted the company’s commitment to pushing technological boundaries. He said, “Through this collaboration with Tennis Australia, we are enabling truly innovative platforms for fans, players, and media to engage with the sport.”

Echoing similar enthusiasm, Craig Tiley, CEO of Tennis Australia, remarked, “AI is enabling new dimensions of interactivity for fans and insights for players, not to mention the speed and scale it brings to content delivery.”

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