Jio Star is Here: Disney-Reliance Merger Nears Completion

The long-awaited merger between Disney Star and Viacom18 is nearing its final stages. Reports suggest the deal could be finalised as early as this week, potentially on November 13th. This landmark collaboration will reshape the Indian media landscape.

Jio Star: A New Media Powerhouse

The merger will result in the launch of Jio Star, a joint venture combining the strengths of both companies. Jio Star will operate under Reliance’s strategic leadership but will leverage the extensive assets of both Disney Star and Viacom18. Signs of this integration are already evident, with both companies transitioning operations, setting up new systems, and restructuring departments.

Jio Star Prepares for Launch

Jio Star’s website (Jiostar.com) is now live, hinting at an imminent public launch. Additionally, a Wikipedia page has been created, signifying the brand’s preparation for the spotlight.

Ensuring Fair Competition

The Competition Commission of India (CCI) imposed certain conditions on the merger to maintain a healthy media market. These include the divestment of seven TV channels and a restriction on bundling TV ad rates for all cricket events. These measures aim to prevent potential monopolistic practices after the merger.

Reliance Takes the Lead

The initial agreement outlined Reliance holding a majority stake (46.82%) in the new venture. Viacom18 will hold 36.84%, and Disney will retain 16.34%. Reliance is also making a significant financial investment of Rs 1,500 crore, aligning with its expansion goals in media and entertainment.

Jio Star’s creation is expected to significantly alter the Indian media landscape. It consolidates major entertainment assets under one roof, including Viacom18’s strong broadcast and digital platforms (JioCinema) and Disney’s expansive Star network along with Disney+ Hotstar. This consolidation is poised to redefine the entertainment experience for Indian audiences.

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