Kingfisher exciting renewal: Fueling FC Goa journey in Hero ISL 2023-26

On Monday, in the morning trading session, both Sensex and Nifty witnessed a modest gain of 0.16% each. As the trading day concluded, Sensex exhibited a higher closure, up by 0.35%, and similarly Nifty also concluded on a positive note with a gain of 0.41%.

Today, the shares of United Breweries Limited soared 0.09%, The company’s current market capitalisation is Rs 41,799.81 crore.

Furthermore today, Kingfisher announced its renewed affiliation with FC Goa as an Associate Sponsor for the forthcoming three seasons spanning 2023 to 2026 of the Hero Indian Super League. This eagerly anticipated reconnection with FC Goa, a triumphant football club in the Indian Super League (ISL), fills us with immense pride, underscoring Kingfisher’s profound ardour and unwavering support for the burgeoning prominence of Indian football. 

This strategic alliance will prominently showcase Kingfisher’s name and logo on the FC Goa shirt pendant throughout the upcoming season. Furthermore, Kingfisher will collaborate closely with the “Gaurs” to introduce an exclusive range of FC Goa merchandise, catering precisely to the fervent desires of dedicated fans.

The partnership ensures an enthralling voyage of festivities, sportsmanship, and thrill, as Kingfisher and FC Goa reunite to vividly portray their mutual ardour for the captivating world of football.

Speaking on the occasion, Vikram Bahl, Chief Marketing Officer at United Breweries, said, “We are extremely pleased to extend our collaboration with FC Goa as an Associate Sponsor. Goa, being one of the top cultural hubs in the country has always been an important market for us and our commitment is to carry on the ‘Good Times’ to enhance social connections. This partnership not only promotes football in Goa but also aligns with the idea of creating memorable fan experiences and promote brand love.”

Speaking on the occasion, Arnold Wilson, Commercial Head at FC Goa, said, “We are excited to bring back one of our longest-associating partners – Kingfisher. Over the next few seasons, FC Goa and Kingfisher will aim at creating incredible fan experiences from match day activations, match screenings, an exclusive merchandise line to bespoke experiences. Both brands are clearly aligned with the vision to ensure FC Goa fans will be treated to good times, both on and off the pitch.”

About United Breweries Limited

Based in Bengaluru United Breweries Limited is a HEINEKEN group member, India’s top beer maker. Beyond world-renowned beer, it produces packaged water, soda, and non-alcoholic drinks. Notable brands include Kingfisher Strong, Kingfisher Premium, Heineken, plus Kingfisher’s water and soda products.

The stock has witnessed significant buying activity surging more than 63% in the last 3 years. 

Keep a close eye on this trending stock.  

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet, and is subject to changes. Please consult an expert before making related decisions.