Lemon Tree Hotels Signs Licensing Pacts for New Hotels in Goa and Punjab

Lemon Tree Hotels identified a significant opportunity in the early 2000s, when 80% of the hotel supply in India was concentrated in the upscale/luxury segment, catering solely to the affluent clientele. Recognizing the substantial untapped demand in the midscale and economy segments, Lemon Tree Hotels positioned itself as a trailblazer in the branded mid-market hotel sector in India. Today, Lemon Tree Hotels Limited (LTHL) is one of the largest hotel chains in India. The company owns, leases, operates, and franchises hotels across various segments, including upscale, upper-midscale, midscale, and economy. LTHL provides unique and superior service offerings with an attractive value proposition. The group offers seven brands to cater to guests’ needs at different levels, namely Aurika Hotels & Resorts, Lemon Tree Premier, Lemon Tree Hotels, Red Fox Hotels by Lemon Tree Hotels, Keys Prima by Lemon Tree Hotels, Keys Select by Lemon Tree Hotels, and Keys Lite by Lemon Tree Hotels. LTHL opened its first hotel with 49 rooms in May 2004. Today, the company has a portfolio of over 160 hotels, including 100 operational hotels and 60+ hotels set to open in India and internationally. Lemon Tree Hotels are located across metro regions, including the NCR, Mumbai, Kolkata, Bengaluru, Hyderabad, and Chennai, as well as various Tier I, II, and III cities such as Pune, Ahmedabad, Chandigarh, Jaipur, Indore, Aurangabad, Udaipur, Visakhapatnam, Kochi, Ludhiana, Thiruvananthapuram, and Vijayawada. The company expanded internationally, with hotels opening in Dubai in December 2019 and in Bhutan in February 2020. Soon, new hotels are set to open in Bhutan and Nepal. They offer a range of hotels, from economy class to upscale, providing services that cater to the desires of upscale guests seeking happiness during and after their stay.

Lemon Tree Hotels – Two new properties:

Lemon Tree Hotels has announced the signing of two new properties: Lemon Tree Hotel, Arpora, Goa, and Keys Lite by Lemon Tree Hotels, Pathankot. Carnation Hotels will manage and maintain both properties: Private Limited, a fully owned subsidiary, and the management arm of Lemon Tree Hotels Limited. The company expects that both hotels will begin operations in FY 2026.

Lemon Tree Hotels – Goa:

Lemon Tree Hotel, Arpora, Goa, will feature 57 well-appointed rooms, a restaurant, a banquet hall, a meeting room, a swimming pool, and a spa. .Manohar International Airport and Dabolim International Airport are 30 km and 42 km away, respectively, from the location of the new property.This convenient proximity to two major international airports will make the new property easily accessible for both domestic and international travelers. The well-connected roadways will ensure a smooth and hassle-free journey to the hotel, allowing guests to start their stay with ease and comfort. Additionally, the strategic location of the property near these airports will attract a diverse range of guests, further enhancing its appeal as a desirable destination for travelers.

Keys Lite by Lemon Tree Hotels – Pathankot: 

Keys Lite by Lemon Tree Hotels, Pathankot, will feature 44 well-appointed rooms, a restaurant, banquet halls, a meeting room, a fitness center and other public areas.

The Sri Guru Ram Das Ji International Airport is just 130 km away from the hotel and the Pathankot Cantt railway station is only 8 km away. Hotel is well connected to both private and public transport.

Stock movement for Lemon Tree Hotels :

Stock is down almost 3% today intraday, but this is because of the budget. However, we can expect a significant upward movement in the upcoming days because of the new expansion.

Conclusion: Lemon Tree Hotels is gradually expanding its presence in the hotel industry, both locally and internationally, to tap into the potential market.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.