Mahindra Unveils ‘Thar ROXX’: The Ultimate SUV Icon

On July 20, 2024, Mahindra & Mahindra Ltd, India’s top SUV maker, unveiled the name of their newest SUV, 2024. The vehicle is called the Mahindra ‘Thar ROXX’. Known for creating standout SUVs, Mahindra’s latest model, ‘Thar ROXX’, aims to set new industry standards. It combines elegance, high performance, strong presence, safety, and advanced technology, adding to the existing Thar lineup.

Key Features of the ‘Thar ROXX’

• The SUV: The Mahindra ‘Thar ROXX’ is crafted to provide an unbeatable mix of elegance, performance, presence, safety, and technology, making it the ultimate SUV.
• The Icon: As sturdy as a rock, the ‘Thar ROXX’ has a rockstar personality, combining sophistication and performance.
• The Premium Quality: With advanced innovations, top-notch design, excellent ride quality, and comfort, the ‘Thar ROXX’ offers a premium experience.
• Expanding the Lineup: The Mahindra ‘Thar ROXX’ will enhance the Thar brand, allowing customers to explore the impossible with luxury and join the Thar lifestyle.

Veejay Nakra, President, Automotive Sector, M&M Ltd, said, “The ‘Thar ROXX’ with its distinctive design, premium quotient, advanced technology, enhanced performance, sophistication, and safety is ‘THE’ SUV. While retaining the core attributes of the iconic Thar, the ‘Thar ROXX’ represents the larger-than-life personality of a rockstar and will disrupt the SUV category.”

Financial Highlights

In its earnings for the 4th quarter of the fiscal year 2023-24 (Q4FY24). The company’s standalone profit increased by 32% to ₹2,038 crore for the quarter ending on March 31, 2024, up from ₹1,549 crore in the same quarter last year. M&M’s revenue from operations was ₹25,109 crore. The operating profit (EBITDA) for the January-March quarter of FY24 was ₹3,119 crore, a 12% increase from ₹2,789 crore in Q4FY23, with margins improving to 12.4%.

About Mahindra

Founded in 1945, the Mahindra Group is a large and well-respected multinational company with 260,000 employees across over 100 countries. In India, it is a leader in utility vehicles, farm equipment, information technology, and financial services and the world’s largest tractor manufacturer by volume. Mahindra also has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.

On July 22, 2024, the share price of Mahindra And Mahindra Ltd. opened at ₹2,751.05, touching the day’s high of ₹ 2,762.95 as of 09:25 AM on the NSE.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.