Marico Partners with Kaya to Expand Personal Care Product Reach

Marico Limited announced in a stock exchange filing that it has partnered with Kaya. Marico will exclusively handle the sales and marketing of Kaya’s extensive range of over 75 science-based personal care products outside of Kaya’s clinics. This collaboration aims to leverage both companies’ established expertise and capabilities, unlocking untapped growth potential by enhancing the brand’s presence and accessibility across various markets and channels.

Kaya offers a wide portfolio of dermatologist-recommended products, including daily essentials and specialised solutions for acne, brightening, sun care, anti-ageing, and hair care. Currently, Kaya’s products are available on leading e-commerce platforms and in over 70 Kaya Skin Clinics across India.

This partnership underscores the commitment of both Marico and Kaya to deliver high-quality, innovative products to consumers, ensuring the highest standards of efficacy and customer satisfaction.

Commenting on this collaboration, the MD and CEO of Marico Limited, Saugata Gupta, said, “Science and eƯicacy-based skin care has revolutionised premium personal care both in India and globally, and has also been the missing piece within Marico’s Premium Personal Care play. We believe that with the potent combination of a brand of Kaya’s stature and Marico’s organised channel reach and digital marketing capabilities, the opportunity to scale up the products business can be another growth driver for us over the next few years.”

The Global CEO of Kaya Limited, Rajiv Suri, stated, “We are very excited to collaborate with Marico, which will help us enhance our visibility and reach through their already established distribution and marketing networks. Kaya’s 75+ eƯicacious products will reach wider geographies and acquire more shelf space, ultimately boosting brand visibility and recall and establishing long-term engagement with consumers.”

About Marico Ltd

Marico Ltd is one of the leading consumer goods companies in India that operates in global beauty and wellness categories.

On July 4, 2024, the share price of Marico Ltd opened at ₹613.60, touching the day’s high at ₹613.60, as of 9:46 AM on the NSE.

About Kaya Ltd

Kaya is a renowned provider of dermatological solutions, boasting over 600 service lines and a product mix of more than 75 items. The brand employs over 100 dermatologists and maintains a strong presence with over 70 clinics across India.

On July 4, 2024, the share price of Kaya Ltd opened at ₹499.45, touching the day’s high at ₹499.45, as of 9:47 AM on the NSE.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.