Max India’s Antara AGEasy Celebrates Milestone with Discounts and New Products

Max India Limited has announced that its wholly-owned subsidiary, Antara Assisted Care Services Limited, is celebrating the first anniversary of its pioneering brand, Antara AGEasy, on August 21, 2024, coinciding with World Senior Citizens Day.

The company stated that launched in 2023, AGEasy has quickly become a trusted name in providing curated and innovative products designed to manage seniors’ chronic health conditions, such as joint pain, fall management, and respiratory rehabilitation.

In its first year, AGEasy has made significant progress in addressing the health concerns of seniors in India. AGEasy has developed a comprehensive range of products that have positively impacted over 60,000 lives by incorporating global best practices and collaborating with leading partner institutions.

The brand’s initial offerings, which included knee pain relief and fall prevention devices, have since expanded significantly.

By March 2025, AGEasy plans to increase its product line to over 350 SKUs, adding advanced solutions for joint pain, fall management, and senior-specific lung health. Among its notable innovations are a pocket nebuliser for on-the-go relief, kneecaps with cotton interlining for enhanced comfort, and a fall-detection smartwatch for seniors.

To mark this milestone, AGEasy is also hosting a three-day Carnival, running until August 23, featuring substantial discounts on its product range through its website. The Carnival will also include online contests and educational content on social media, offering participants the chance to win exciting prizes and learn more about chronic pain management products.

Commenting on this significant milestone, the CEO of Antara Assisted Care Services Limited, Ishaan Khanna, said, “We are thrilled to celebrate our first anniversary and World Senior Citizens Day, recognising the invaluable contributions of our senior community. Our mission has always been to cater to the specific needs of seniors with thoughtful, user-friendly products and support easy and joyful ageing. The positive response from our customers has been overwhelming, and we look forward to continuing our journey with even more impactful solutions.”

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