On September 7, 2024, Salesforce, the leading CRM provider, announced a strategic partnership with Monte Carlo, a well-known fashion brand.
The goal of this collaboration is to boost Monte Carlo’s customer engagement across various platforms as the brand shifts from being recognised mainly for winter wear to becoming a year-round favourite among consumers in India’s fashion market.
Monte Carlo’s decision to use Salesforce CRM is in line with its goal of becoming a digital-first, data-driven company that uses advanced technology to improve customer experiences. Through Salesforce, Monte Carlo aims to gain a complete, 360-degree view of its customers across online and offline platforms.
By adopting Salesforce Data Cloud, the company can unify customer data, improving efficiency across all communication channels for a more streamlined and effective approach.
Monte Carlo is also using Salesforce Service Cloud to enhance customer service throughout the entire shopping experience, from before purchase to after-sales support. Additionally, the brand is introducing a personalised loyalty program that goes beyond the usual points-based system, offering a unique and rewarding experience to strengthen customer loyalty.
“Our commitment to creating superior customer experiences is strengthened through our collaboration with Salesforce. This collaboration will enable us to provide superior customer experiences, streamline operations, and drive growth,” said Sandeep Jain, Executive Director of Monte Carlo Fashions Ltd.
Salesforce helps businesses of all sizes rethink how they operate in AI. Using its trusted platform, Agentforce, Salesforce allows companies to combine human efforts with AI-powered agents to enhance customer success by leveraging AI, data, and actions.
Monte Carlo Fashions Ltd manufactures and sells designer woollen and cotton ready-made clothing and other products under its brand “Monte Carlo,” which has earned the title of a “Superbrand.” It is part of the Nahar Group of Companies. In 2011-12, Monte Carlo Fashions separated from Oswal Woollen Mills Ltd, the Nahar Group’s main company. Other major companies in the group, such as Nahar Industrial Enterprises and Nahar Spinning Mills, are also publicly listed.
On September 09, 2024, the share price of Monte Carlo Fashions Ltd opened at ₹751.00, touching the day’s high of ₹774.90 at 10:25 AM.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.
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