Mukesh Ambani Led Reliance Forayed Rehydration Market

Reliance Consumer Products Ltd (RCPL), a subsidiary of Mukesh Ambani Led Reliance Industries Limited introduced RasKik Gluco Energy, a rehydration beverage priced at ₹10 per single-serve drink. This highlights the company’s strategic entry into the rehydration category.

RasKik Gluco Energy combines electrolytes, glucose, and real lemon juice, offering an affordable and refreshing solution for hydration and energy. The product aims to meet the hydration needs of Indian consumers while providing an energy boost.

The launch of RasKik Gluco Energy is part of RCPL’s broader ambition to become a “total beverage and consumer products company.” The company is committed to offering products that cater to both hydration and functional needs, tapping into the diverse beverage preferences of Indian consumers.

Strategic Achievement

With the introduction of RasKik as a master brand, RCPL is expanding its portfolio to include juices and functional beverages. This move aligns with the company’s mission to create consumer-focused products that meet the everyday needs of the Indian market.

Currently, RasKik offers a variety of beverages, including mango, apple, mixed fruit, coconut water, and nimbu pani. Going forward, the brand plans to expand its product range, drawing inspiration from Indian regional fruit varieties and taste preferences.

Leadership Comments

Ketan Mody, Chief Operating Officer at RCPL, emphasised that RasKik Gluco Energy brings back the goodness of traditional rehydration methods. He noted that for generations, mothers in India have provided rehydrating solutions to their children after sports or to combat the heat. RasKik Gluco Energy reinvents this heritage, offering hygiene, quality, and convenience in a ready-to-drink format.

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