Nazara Tech’s NODWIN Pte to Gradually Acquire Freaks 4U Gaming GmbH

On June 28, 2024, Nazara Technologies Limited informed in a stock exchange filing that its subsidiary NODWIN Gaming Private Limited, a material subsidiary, disclosed that its Singapore-based entity, NODWIN Gaming International Pte. Ltd (NODWIN Pte), has finalised agreements to gradually increase its current 13.51% ownership in Freaks 4U Gaming GmbH. This Berlin-based global gaming and esports agency will be acquired in stages through a share swap valued at up to ₹271 crore (Euro 30.3 million), achieving full ownership.

NODWIN Pte plans to initially increase its current stake in Freaks 4U Gaming to 57%, with an option to later acquire the remaining 43% held by founders Michael Haenisch, Matthias Remmert, and Jens Enders. Existing investors of Freaks 4U Gaming (CoInvestor FRE and Game.Fin S.R.L) will become shareholders of NODWIN Pte. Freaks 4U Gaming offers a wide range of agency services and top-tier solutions to brands and publishers, reporting ₹223 crore (EUR 26.9 million unaudited) in revenue for 2023.

This acquisition is expected to significantly enhance NODWIN Gaming’s capabilities by integrating the expertise, experience, and network of the Freaks 4U Gaming team, potentially contributing substantially to NODWIN’s future revenues.

Since acquiring a minority stake in January 2024, NODWIN has collaborated with Freaks 4U Gaming on business integration and assessing synergies. The teams have already collaborated on major projects like the PUBG Mobile Global Open and Esports World Cup (EWC), and have explored new business opportunities together. Based on positive outcomes and early synergies, NODWIN Gaming and Freaks 4U Gaming have decided to proceed with this transaction.

This strategic move aims to enhance NODWIN Gaming’s presence in developed markets and strengthen its capabilities in PC gaming and publishing support services. Integrating Freaks 4U Gaming’s expertise and established market presence is expected to drive significant revenue growth. This alignment complements NODWIN Gaming’s strong execution in emerging markets, paving the way for a global delivery model that could set new standards in the esports industry.

Commenting on this acquisition, the Co-founder of NODWIN Gaming, Akshat Rathee, said, “This acquisition is a pivotal step in our global growth strategy. By integrating Freaks 4U Gaming’s expertise and resources, we are poised to deliver unparalleled services and expand our global footprint in the gaming and esports industries. In Michael, we have a person who is highly regarded across the world for his wealth of experience and expertise in the sectors. We also welcome all existing shareholders of Freaks 4U Gaming as NODWIN Gaming’s shareholders.”

The CEO of Freaks 4U Gaming, Michael Haenisch, said, “We are thrilled to be joining forces with NODWIN Gaming to create a robust network and synergies unprecedented in our industry. Akshat is an incredible visionary and leader, our partnership has been quite the ride so far, and we know the best has yet to come. With our shared vision and ambition, we look forward to driving our global expansion while spearheading innovation and growth for gaming and esports.”

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