Nykaa-KK Beauty’s International Expansion: Focus on Gulf Markets

Nykaa-KK Beauty, a joint venture between the beauty retail giant Nykaa, Bollywood star Katrina Kaif and Matrix India Entertainment, is planning to expand in international markets over the next one year.

Kay Beauty’s Gulf Market Foray

Founded in 2019, Kay Beauty is a partnership between Katrina Kaif and Nykaa. The company is planning to expand its offerings in overseas markets, especially in the Gulf region.

Speaking of the same, the Bollywood actress stated that they have just launched in Dubai and are further planning actively to launch in 2 new markets.

The company, which manufactures products under the Kay Beauty brand, also plans to enhance its offline presence in India. Currently, the company’s revenue is mostly from online commerce. Katrina Kaif said that their online sales are dominating their offline sales. However, the company is planning to expand their offline business rapidly. She further added that Kay Beauty is seeing phenomenal growth and is serving orders in more than 1,600 cities, which includes metros and tier-2 and tier-3 cities.

As part of the company’s consumer outreach, the beauty brand Kay Beauty has partnered with the Women’s Premier League (WPL) team UP Warriorz, which is owned by Capri Global.

On March 1, 2024, the renowned beauty retailer brand Nykaa opened its first beauty retail outlet in Dubai. The retail outlet is called Nysaa. This landmark venture emerged via a strategic alliance with Apparel Group, the reputable retail giant of the Gulf Cooperation Council (GCC).

The Nysaa Beauty Store is located in the most happening place in Dubai, Mirdif City Centre Shopping Mall. The Nysaa Beauty Store is set up across 2,436 square feet, providing a wide range of collections of more than 150 international brands and an immense collection of more than 10,000 products. One of the beauty brands included at Nysaa Beauty Store is Kay Beauty.

Further, Nysaa plans to expand and set up 100 stores within the GCC region in the next five years.

About FSN E-Commerce Ventures Ltd (Nykaa)

FSN E-Commerce Ventures Ltd, well-known as Nykaa, is involved in the business of manufacturing, selling and distribution of beauty, personal care, skincare, health care, hair care, fitness and wellness products on online platforms or websites such as e-commerce, m-commerce, internet, and intranet. The company also has an offline presence in India, where they sell their products. On Wednesday, March 13, 2024, the share price of FSN E-Commerce Ventures Ltd opened at ₹158.65 on the NSE.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.