Paytm Launches Digital Campaign at Maha Kumbh 2025

The Maha Kumbh Mela 2025, one of the largest religious gatherings in the world, commenced on January 13 in Prayagraj, Uttar Pradesh. Drawing millions of devotees from across India and abroad, the event is centred around the Triveni Sangam, where pilgrims take the sacred “Shahi Snan” or royal bath. The 45-day event, scheduled until February 26, is expected to host over 450 million visitors.

Paytm’s Role in Enhancing Digital Payments

Paytm, operated by One 97 Communications, has expanded its digital payment services to facilitate seamless transactions at the Maha Kumbh. The company has deployed soundboxes and card machines across the event, covering parking areas, eateries, daily commutes, and travel arrangements. Additionally, it has launched the ‘Bhavya Mahakumbh QR’ specifically for merchant partners.

With payment options such as Paytm UPI, UPI Lite, and card payments, pilgrims can also link their RuPay credit cards to the Paytm app for direct mobile transactions. This initiative has been met with enthusiasm from both merchants and visitors, highlighting the increasing acceptance of digital payments in large-scale events.

Significance of Digital Payments for Maha Kumbh

Paytm’s integration of digital solutions reflects a growing trend toward convenience and efficiency in religious and cultural events. The ease of using soundboxes, QR codes, and card machines not only simplifies transactions but also enhances the overall experience for pilgrims.

A Paytm spokesperson expressed gratitude for the support of merchants and the city in adopting digital payments. “Maha Kumbh is a momentous occasion that brings together crores of people in celebration of faith and devotion,” they stated.

One97 Communications Share Performance

As of January 14, 2025, at 1:00 PM, One 97 Communications shares are trading at ₹813.50, reflecting a 3.01% surge from the previous day’s closing price.

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