Persistent Strengthens AI-Powered Contact Center Solutions with Starfish Associates Acquisition

Persistent Systems Ltd, a leading global provider of Digital Engineering and Enterprise Modernization solutions, announced its intention to acquire Starfish Associates, a New Jersey-based company specialising in Enterprise Communications automation. The company further stated that this strategic move expands its capabilities in the contact centre and unified communications (UC) space, further solidifying its position as a leader in AI-driven business transformation.

Enhancing Contact Center and UC Solutions

The acquisition strengthens Persistent’s existing engineering expertise in contact centres and UC. Starfish Associates is renowned for its innovative automation platform and its ability to integrate various business applications and communication systems seamlessly. This platform facilitates:

• Multi-vendor Communication Management: Starfish’s solution automates communication management across leading platforms, including Amazon Connect, Avaya, Cisco, Genesys, and Microsoft Teams.
• Streamlined Workflows: Integration with key business applications like ServiceNow, Workday, and Microsoft Active Directory allows streamlined workflows and improved operational efficiency.

The acquisition brings together the strengths of both companies. Persistent’s leading AI-powered automation capabilities and established customer base, coupled with Starfish Associates’ innovative platform, pave the way for:

• Significant Optimisations: Streamlined workflows and automated processes will lead to significant optimisations within contact centres and UC environments.
• Enhanced Efficiency: The combined solution will deliver heightened efficiency gains, allowing businesses to optimise their operations.
• Agile Response: By leveraging AI-powered automation, Persistent will be able to provide clients with agile solutions that can rapidly adapt to dynamic business needs.

“Our journey of industry-leading growth continues, fueled by strategic expansion and a deep understanding of our clients’ needs. The integration of Starfish Associates’ platform greatly enhances our unified communications and contact centre management offerings as this industry undergoes significant disruption on the back of AI-led innovations. This acquisition paves the way for us to support our global clients in unlocking the full potential of these innovations in their contact centres. We are excited to welcome Starfish Associates to the Persistent team and anticipate great success in scaling our operations with Robert, David, and their team,” said Sandeep Kalra, Chief Executive Officer and Executive Director.

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