PVR INOX Unveils Largest Multiplex with 6 Screens in Udaipur

On May 30, 2024, PVR INOX announced in an exchange filing the opening of its luxury cinema at Urban Square Mall in Udaipur, Rajasthan. At six screens, this is the largest multiplex in the city, with a seating capacity of 1,009 seats.

The newly opened 6-screen property features the city’s first INSIGNIA cinema format, making it Udaipur’s first luxury cinema destination. This cinema launch will expand PVR INOX Limited’s foothold in Udaipur with 14 screens in 3 cinemas and the state of Rajasthan with 82 screens in 21 cinemas. The company consolidates its presence in West India to a total of 373 screens in 80 properties.

Situated in the heart of Udaipur’s bustling shopping district, this newly opened multiplex sets a new standard for cinematic opulence and relaxation. Featuring plush recliners with ample legroom and convenient on-seat dining, all five premier auditoriums offer an unparalleled experience. Moreover, the INSIGNIA auditorium boasts luxurious recliners for ultimate comfort.

The multiplex is powered with cutting-edge cinematic technologies, including Next gen 3D screens for crystal clear and vibrant picture quality, advanced Dolby ATMOS sound for high-definition immersive audio and 2K projectors.

The cinema interiors reflect the incredible heritage and visual opulence of Udaipur. Each of the six auditoriums features unique colour schemes and ‘X’ pattern fabric panelling on the walls. The multiplex boasts a lavish lounge and a live kitchen, presenting gourmet dining choices for cinema and culinary aficionados alike.

Commenting on the significant launch, the Managing Director of PVR INOX Limited, Mr Ajay Bijli, said, “We are extremely pleased to expand our presence in Rajasthan with the opening of the biggest multiplex in the royal city, Udaipur. The new cinema destination houses the first INSIGNIA auditorium for the steady supply of content and passionate consumer demand for luxury cinema formats. Our focus will be to continue expanding our screen presence across the country to provide the highest global standards of out-of-home entertainment experiences to our patrons.”

The Executive Director of PVR INOX Limited, Mr Sanjeev Kumar Bijli, said, “Rajasthan holds a special place in the hearts of cinema lovers, and we are delighted to announce the launch of our biggest cinema in Udaipur, the royal city with remarkable cultural heritage. We are also introducing our hugely successful INSIGNIA format to this part of the city with a view to making the cinema viewing more experiential. We are certain that the cinema would be a great destination for moviegoers.”

On May 30, 2024, the share price of PVR INOX Ltd opened at ₹1,325.00, touching the day’s low at ₹1,315.25, as of 1:24 PM on the NSE.

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