RateGain Partners with Thai Airways for Multi-Year AirGain Deal

On August 21, 2024, RateGain Travel Technologies Limited (RateGain) announced that Thai International Public Company Limited (Thai Airways) had chosen RateGain for a multi-year partnership with RateGain’s specialised platform for airlines, AirGain. This collaboration is part of Thai Airways’ strategy to enhance its pricing strategies across its extensive network of both domestic and international routes, bolstered by its Star Alliance membership.

Founded in 1960, Thai Airways has been a major player in the aviation industry, renowned for its quality service, punctuality, and safety. The airline operates from its central hub at Suvarnabhumi Airport in Bangkok and serves a global network of destinations. Its Star Alliance membership further enhances its reach, providing passengers with seamless travel options and benefits worldwide.

In the first quarter of 2024, Thai Airways and its subsidiaries reported a total revenue of 45,955 million baht, marking a 10.7% increase from the 41,507 million baht reported during the same period the previous year. This growth was driven by a significant rise in passenger revenue, due to the resumption of flight services and increased frequencies on popular routes to Europe, Australia, and Japan.

With a fleet of 79 aircraft at the end of 2024 and plans to expand to 89 by 2025, Thai Airways’ partnership with AirGain is timely, as the airline industry experiences significant growth. This alliance will enable Thai Airways to leverage AirGain’s advanced technological solutions, boosting its competitive edge. By offering exceptional value and superior service, Thai Airways aims to strengthen its position as the preferred airline for travellers worldwide.

RateGain, which recently surpassed a market cap of 1 billion on the Indian stock exchange, has been experiencing strong year-on-year growth and is emerging as a reliable partner in airline rate intelligence, known for its innovative pricing solutions. This partnership ensures AirGain is an ideal partner for Thai Airways in its efforts to refine pricing strategies and maintain its leadership in the competitive aviation market. Through this collaboration, Thai Airways will be able to identify daily growth opportunities, adapt quickly to market changes, and provide competitively priced travel options to a diverse range of passengers.

Speaking of this collaboration, the Head of Pricing and Revenue Management at Thai Airways, Nuthaphol Amawatana, said, “The dynamic nature of the aviation market necessitates access to precise and up-to-date market data. Our collaboration with AirGain aligns with our strategic goals, empowering us to make informed decisions based on robust data analytics. This partnership not only reinforces our competitive advantage but also reaffirms our status as the preferred airline for travellers to and from Thailand, leveraging our extensive network through Star Alliance.”

The Senior Vice President and General Manager at AirGain, Vinay Varma, said, “This alliance underscores the importance of building innovative pricing strategies by airlines, especially given Thailand’s growing appeal as a premier tourist destination. The need for such airlines to remain at the forefront of pricing strategy to attract global travellers is more pressing than ever. We are delighted with the opportunity and eager to contribute to Thai Airways’ journey towards pricing optimisation and reinforcing its market leadership, ensuring it continues to meet the demands of international tourists and maintain its esteemed position.”

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