Rushil Decor Aims to Achieve 3x Revenue by FY2029

Expanding into the North American Market

Rushil Decor Ltd., a leading manufacturer of eco-friendly MDF, laminates, PVC, and WPC, is expanding its presence into the North American market. This strategic move marks a significant milestone in the company’s global growth strategy, aiming to capitalize on one of the world’s largest markets for laminates and MDF. The company, already reaching over 50 countries, is poised to enhance its global footprint through this expansion.

Participation at the International Woodworking Fair

The company’s participation at the “International Woodworking Fair” (IWF) in Atlanta from August 6th to 9th, 2024, underscores its commitment to establishing a robust presence in North America. IWF Atlanta is renowned as North America’s premier trade show for woodworking technology and design, attracting industry leaders and professionals globally. This event provides Rushil Decor with a platform to showcase its innovative products and forge new partnerships.

Strong Financial Performance and Growth Prospects

Rushil Decor’s financial performance highlights its capability to meet growing international demand. In FY24, the company achieved revenue of INR 844 crores, with EBITDA and PAT of Rs 120 crore and Rs 43 crore, respectively. The company’s exports contributed significantly, accounting for 28% of the revenue in the fourth quarter of FY24. With the global MDF market projected to reach USD 29.96 billion by 2027 and the global laminate market expected to hit USD 11.98 billion by 2030, Rushil Decor is well-positioned for substantial growth.

Jumbo Laminates Greenfield Project

To cater to the growing export demand for laminates, Rushil Decor is developing a new Jumbo Laminates Greenfield project. This project is designed to strengthen the company’s market position by enhancing its product offerings and meeting the increasing demand in North America. By exporting both laminates and MDF products, Rushil Decor anticipates synergistic benefits, boosting its revenue potential and solidifying its global presence.

Vision for 2029

Looking ahead, Rushil Decor aims to achieve annual revenues of INR 2500 crores by FY 2029. This ambitious vision is supported by state-of-the-art manufacturing facilities and a robust distribution network. The expansion into North America is a pivotal step towards realizing this vision, positioning Rushil Decor as a key player in the global laminate and MDF markets.

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