Sellwin Traders Limited has officially announced the grand opening of its first domestic retail outlet, as per the disclosure submitted under Regulation 30 of SEBI (LODR) Regulations, 2015. This move marks a significant milestone in the company’s journey, transitioning from a distribution-centric model to a direct-to-consumer retail presence.
As of 1:46 PM on April 21, 2025, share price of Sellwin Traders Ltd. was up by 5%, reflecting a favourable market reaction to the company’s strategic shift towards domestic retail expansion.
The newly launched outlet is set to spotlight the company’s signature brand, Maajghar. Rooted in the ethos of traditional Indian food culture, Maajghar is more than just a label—it’s a fourth-generation legacy. Inspired by an ancestral cookbook titled “Maajghar Traditional Food Culture of Bharat”, the brand aspires to bring age-old culinary secrets to modern households.
Maajghar aims to connect Indian families with authentic flavours and nostalgic aromas that are deeply woven into the country’s cultural fabric. From sweet memories of childhood summers to the healing properties of natural ingredients, the brand tells a story in every product.
Read More: Sellwin Hits Upper Circuit on Jan 20 After a Key Development
The retail outlet will showcase a curated selection of Maajghar’s offerings, which have been crafted using traditional techniques and natural farming practices. These include:
Cultivated using organic methods, this turmeric boasts a high curcumin content—clinically linked with anti-inflammatory, antibacterial, and antioxidant benefits.
Sourced from the nectar of Jamun flowers, this honey features a distinctive taste that blends sweet, sour, and mildly bitter notes.
A healthier alternative to refined sugar, this chemical-free jaggery retains essential minerals, making it both nutritious and flavourful.
An aromatic blend of traditional Indian spices like cardamom, cinnamon, and ginger that adds comfort and depth to every cup of chai.
Harvested in Maharashtra’s Konkan region, this pulp encapsulates the richness of handpicked Alphonso mangoes known for their exceptional sweetness and fragrance.
While Sellwin Traders has long been involved in trading and distribution, this step towards a physical retail outlet signals a shift in strategic focus. The Maajghar brand, with its emphasis on heritage, authenticity, and natural ingredients, offers the company a unique proposition in the growing Indian health and organic food segment.
The launch also reflects broader consumer trends—especially a rising interest in wellness products and traditional food wisdom revived for contemporary lifestyles.
Sellwin Traders Limited’s foray into the domestic retail landscape through the Maajghar brand represents both a business transformation and a cultural homage. It blends the legacy of Indian culinary traditions with the convenience of modern retail, offering consumers access to thoughtfully crafted, heritage-inspired food products.
This development, formally announced to BSE, signifies the company’s evolving journey towards building a stronger consumer-facing identity, underpinned by authenticity, tradition, and trust.
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Published on: Apr 21, 2025, 3:27 PM IST
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