Senco Gold Ltd’s share price hit an upper circuit on April 9, 2025, as of 9:21 AM, following the company’s robust Q4 and FY24-25 business update, which highlighted record-breaking revenues, significant retail growth, and strong momentum from wedding and festive demand despite rising gold prices.
Senco Gold recorded its highest-ever Q4 revenue at over ₹1,300 crore, marking a 23% year-on-year (YoY) retail growth and an 18.4% same-store sales growth (SSSG). For the full financial year FY25, revenue crossed ₹6,200 crore with a YoY retail growth of 19.4% and SSSG of 14.6%. Notably, revenue from non-Eastern markets surpassed ₹1,100 crore.
A significant highlight was the 39% YoY jump in diamond jewellery sales in Q4, driven by marketing campaigns, participation in exhibitions, and curated offers. This helped lift the stud ratio to 10.9% in FY25, up from 10.5% in the previous nine months. Additionally, the company launched over 11,000 gold jewellery and 4,300 diamond jewellery designs in Q4 to refresh its offerings.
Despite gold prices increasing 11% quarter-on-quarter and 33% compared to Q4 last year, reaching an all-time high of US$3,150/oz, consumer sentiment remained buoyant. Senco Gold saw a surge in old gold exchanges, with 40% of sales in FY25 stemming from recycled gold, and 61% of that coming from non-Senco customers.
In Q4 alone, Senco Gold added four new showrooms in Kolkata (BT Road/Dunlop and Budge Budge), Ghatal in West Bengal, and Varanasi in Uttar Pradesh. In total, the company added 15 showrooms in FY25 (net), bringing its network to 175 stores—including 72 franchisee outlets and one showroom in Dubai.
Looking ahead, the company aims to launch 20–22 new showrooms in FY26, including company-owned and franchisee models. It also plans to expand its SIS (store-in-store) model with approximately 70 outlets, targeting 100 by March 2026. Furthermore, 5–7 new SENNES stores are expected to be launched via its subsidiary Sennes Fashion Ltd, focusing on lifestyle products like lab-grown diamonds, leather goods, and perfumes.
Despite an earlier margin impact from customs duty reduction, Q4 showed improved profitability owing to the uptick in diamond jewellery sales. The adjusted EBITDA margin stood at 6.2%, and the outlook for Q4 margins is optimistic. The company also relaunched an 18-month jewellery purchase scheme to build a loyal customer pipeline and maintain steady footfall during festive periods.
Encouraged by the momentum of Poila Baisakh, Akshaya Tritiya, and continued wedding season demand, Senco Gold anticipates a strong Q1 FY26 with expected YoY growth exceeding 18%. The recent gold price correction and rising consumer spending power may further bolster performance in the coming months.
Senco Gold’s robust Q4 performance, marked by record revenue, strong retail growth, and strategic expansion, reflects its ability to capitalise on festive and wedding season demand despite rising gold prices.
The company’s focus on design innovation, expansion into non-Eastern markets, and growing traction in diamond jewellery have added further strength to its business model. Amidst these developments, Senco Gold’s share price hit the upper circuit on April 9, 2025, as of 9:21 AM.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Investments in the securities market are subject to market risks, read all the related documents carefully before investing.
Published on: Apr 9, 2025, 2:43 PM IST
Team Angel One
We're Live on WhatsApp! Join our channel for market insights & updates
Get the link to download the App
