Shoppers Stop, India’s premier retail giant, has announced the launch of its highly anticipated ‘ShowStoppers’24 Fest,’ an exclusive beauty festival in collaboration with SS Beauty. As this vibrant event kicks off from November 25 to December 15, 2024, the company’s share price surged 1.5%, reflecting market optimism.
The ‘ShowStoppers’24 Fest’ is a unique celebration of beauty, individuality, and self-expression. Hosted at flagship stores like Viviana Mall in Thane and South City Mall in Kolkata, the festival offers:
SS Beauty has curated a diverse selection of top-tier beauty brands, including Dior, Armani, MAC, and Shiseido. Indian favourites like Forest Essentials and Kay Beauty also feature prominently, catering to all beauty needs under one roof.
Bollywood actress Soha Ali Khan Pataudi headlines the campaign, symbolizing the event’s ethos of celebrating individuality. Her message encourages customers to explore their unique beauty and embrace confidence through luxury beauty products.
Mr. Biju Kassim, CEO of Beauty at Shoppers Stop, emphasizes the festival’s commitment to inclusivity and diversity. He stated, “Beauty transcends the surface—it’s a celebration of individuality and self-expression. ‘ShowStoppers’24 Fest’ is designed to resonate with every beauty enthusiast, inspiring them to explore and celebrate their unique identities.”
The launch of this grand festival aligns with Shoppers Stop’s strategy to enhance customer experiences and drive growth. The stock’s 1.5% rise on November 25, 2024, reflects the market’s positive reception to this innovative initiative.
Shoppers Stop, a leader in fashion and beauty retail since 1991, operates across 65 cities in India, housing 800+ brands. SS Beauty, its beauty division, redefines luxury retail by integrating indulgent spa treatments, nail bars, and curated beauty products. Together, they aim to offer a holistic shopping experience that blends convenience with elegance.
Whether you’re looking for premium beauty products or immersive experiences, the ‘ShowStoppers’24 Fest’ promises to be a game-changer. With its inclusive approach and luxury offerings, Shoppers Stop is not just celebrating beauty but also redefining how India shops for it
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.
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