Star Health Insurance launches the “SheTARA” health campaign in Tamil Nadu to celebrate International Women’s Day. This initiative aims to raise people’s awareness of preventative healthcare solutions and recruit more women as insurance agents. This is a crucial step as Tamil Nadu’s factories employ nearly 42% of India’s women workers (6.3 lakh).
Star Health Insurance will organise 40+ camps across Tamil Nadu. These camps will provide essential health screening services to women at subsidised rates. This will include tests for measuring thyroid function, haemoglobin levels, blood sugar, blood pressure, and bone mineral density.
The company will also host a special webinar to explain how women can achieve work-life balance and prioritise their health in the age of AI. The event will be led by a prominent gynaecologist. Besides, it will also host a flagship event at its Anna Nagar branch (Chennai) to recognise the contribution of its women employees.
Star Health Insurance is one of India’s leading health insurance companies operating since 2006. It also provides comprehensive insurance solutions for patients with cancer, diabetes, and cardiac illnesses. It has a robust distribution network, including 14000+ network hospitals, 910 offices, and over 7.6 lac+ agents.
Anand Roy, CEO and MD of Star Health Insurance, stated “Through SheTARA, we are reinforcing our commitment to ensuring that every woman—regardless of her background—has access to quality preventive healthcare.” The company employs over 2,00,000 women as insurance agents and aims to increase their representation by over 30%.
During April 2024-January 2025, the company settled nearly ₹250 crore of health claims by employing 16,000+ women as insurance agents. It also operates an exclusive “Pink Branch” in Chennai which is solely handled by 12 women. The company regards women as an important part of their organisational fabric who fetch higher business volumes (up to ₹420 crore).
Star Health Insurance’s SheTARA initiative is a powerful step in promoting women’s health and employment opportunities. With health camps, webinars, and women-focused programs, it not only advocates preventive healthcare but also seeks to empower women by increasing their role as agents, strengthening its workforce and business growth.
As of 2:50 PM IST on March 7, Star Health and Allied Insurance Company share price was trading at ₹368.15, down 0.22% for the day. The stock opened at ₹370.00, reached an intraday high of ₹373.15, and touched a low of ₹365.10.
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Published on: Mar 8, 2025, 10:59 AM IST
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