Swiggy Introduces One BLCK: Exclusive Invite-Only Membership

Swiggy Limited has unveiled One BLCK, an exclusive, invite-only membership designed for consumers seeking unparalleled convenience and premium service. This new offering promises to enhance the Swiggy experience across food delivery, quick commerce, and dining out.

Premium Benefits of One BLCK

One BLCK members enjoy several exclusive perks, including:

• Faster Deliveries: Priority on all food orders with an On-Time Guarantee.
• Dine-Out Privileges: Complimentary cocktails, drinks, or desserts at select restaurants.
• Priority Customer Support: Access to Swiggy’s top-tier customer care agents for personalised assistance.

Additionally, members receive all existing Swiggy One benefits, such as unlimited free deliveries on food and Instamart orders, and exclusive discounts on food delivery and dining out.

Industry-First Membership

As the first premium membership in the food delivery and dining space, One BLCK provides a comprehensive suite of benefits across multiple categories. Members also gain exclusive perks from top partner brands like Amazon Prime, Hotstar, Hamleys, Cinepolis, and more. To celebrate the launch, Swiggy is offering a complimentary Yatra Prime membership to One BLCK subscribers.

Available by invitation only, One BLCK is offered at a special launch price of ₹299 for a 3-month plan. Invitations will be rolled out in phases, making the membership highly coveted. Existing Swiggy One members can also upgrade to One BLCK to unlock these premium benefits.

The Co-founder and CGO of Swiggy, Phani Kishan, said, “We are thrilled to introduce Swiggy One BLCK, designed to provide an elevated experience for users who demand the highest levels of service, convenience, and exclusive privileges from Swiggy. Swiggy One BLCK is the business-class equivalent for our customers—refining the aspects that matter most to premium users: speed, reliability, and personalised care. With this launch, we’re setting a new benchmark for premium memberships in the industry.”

On December 12, 2024, Swiggy share price opened at ₹522.00, touching the day’s low at ₹508.05, as of 10:06 AM on the NSE.

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