Swiggy Introduces Pyng: A New Services Marketplace for Professional Expertise

Swiggy, best known for its food and grocery delivery services, has now stepped into the services marketplace with the launch of Pyng. This newly introduced platform is designed to help users find and connect with a wide range of professional experts. Unlike its core offerings, Pyng is tailored to meet the growing demand for specialised personal and professional services.

A Response to Evolving Urban Needs

Nandan Reddy, cofounder and head of innovation at Swiggy, highlighted the shift in lifestyle dynamics as a driving factor behind Pyng’s launch. “As our lives become increasingly fast-paced, the demand for professional assistance — from tax planners and counsellors to yoga trainers — is growing across both personal and professional spheres,” Reddy said.

With Pyng, Swiggy aims to provide a reliable and clutter-free space for users to access trusted experts. This move reflects the company’s vision of becoming more integrated into the daily lives of consumers, beyond just meals and groceries.

A Standalone App Approach

In keeping with its evolving strategy, Swiggy has launched Pyng as an independent mobile application. This follows its earlier move in January to create a dedicated app for Instamart, its quick-commerce grocery arm. The decision signals Swiggy’s intention to segment its offerings for different user needs, providing focused experiences rather than combining them within a single platform.

How Pyng Differs from Urban Company

While Pyng might draw comparisons to Urban Company, it operates with a distinct focus. Urban Company largely caters to on-demand handyman services such as electricians, plumbers, and beauticians. In contrast, Pyng positions itself as a gateway to white-collared service professionals — including health coaches, wealth advisors, and event organisers. Both platforms do share a common investor in Prosus, though their target segments differ in execution.

Competitive Landscape

Swiggy’s move places it in a growing yet fragmented market for on-demand services. Flipkart, for instance, also maintains a presence in the at-home service space, albeit with limited scale and visibility. As the need for verified professionals in lifestyle and financial domains rises, platforms like Pyng may attract a user base seeking convenience, trust, and expertise under one roof.

Share Price Movement

As of 12:51 pm on April 15, Swiggy’s share price was trading 1.14% higher at ₹336.35 on the NSE.

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