Tata Elxsi Partners with Ateme to Enable Fastest Launch of FAST Services

Tata Elxsi has entered into strategic alliance with Ateme, a global leader in video compression, delivery, and streaming solutions with innovation at its core, to deliver a pre-integrated FAST (Free Ad-Supported Television) channel deployment solution. Tata Elxsi’s OTT delivery platform, TEPlay, combined with Ateme’s NEA Server-Side Ad Insertion (SSAI) solution, is poised to help linear TV providers seamlessly transition from satellite-only services to streaming platforms. Incorporating FAST services empowers existing SVOD players to broaden their user base and revenue streams. This partnership is set to accelerate time-to-market for content and service providers launching FAST channels, enhance viewer satisfaction and amplify return on investment.

The FAST solution is pre-integrated with leading direct and programmatic ad delivery platforms. This facilitates the swift launch of ad-based services, generating new revenue streams. Additionally, the joint solution delivers an exceptional viewer experience with Tata Elxsi’s Design Digital proposition, ensuring an intuitive UI/UX and AI-enabled personalization, search, and content discovery.

Incorporated in 1989, Tata Elxsi Ltd predominantly designs and develops systems and software for industry verticals such as automotive, aerospace, broadcast, communication, consumer electronics and semiconductors. It also provides systems integration and industrial design services across industries. The larger business segment – Software Development & Services – can be further categorised into the Embedded Product Design (EPD) and Industrial Design & Visualisation (IDV) divisions.

On Wednesday, the stock opened at Rs 7340.05 and has touched a high and low of Rs 7359.95 and Rs 7248.00, respectively.

The BSE group ‘A’ stock of face value Rs 10 has touched a 52 week high and low of Rs 9,275.05 and Rs 5708.10, respectively.

Last one week high and low of the scrip stood at Rs 7440.00 and Rs 7232.30 respectively. The current market cap of the company is Rs 45,380.84 crore.

The promoters holding in the company stood at 43.92%, while Institutions and Non-Institutions held 18.30% and 37.77% respectively.

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