Tata Group Company, Titan is Set To Expand Its Retail Portfolio With Zeus Stores

Titan Company, which belongs to the Tata Group plans to aggressively expand its retail footprint in Chennai. The company plans to expand its brand verticals especially the jewellery vertical Tanishq and its saree label Taneira. It also plans to launch its exclusive ladies’ handbag brand store “Earth”, sometime later this year.

Titan’s plans

In the jewelry segment, the company aims to increase the market share to up to 10%, by doubling the buyers at around 6 Million on the back of rising disposable income and steady growth in the Indian markets. In its watches and wearables segment, the company is doubling down with Project Zeus, a high-end concept store targeted toward wealthy Indians. The company targets to clock a 31% share in the Women and Luxury segment. The company is also looking for partnerships with International brands for this new venture, scheduled to launch within the next 4 to 5 months. With its new strategy in place, the eye-wear segment targets to achieve Rs. 2,000 crore in sales and a 12% EBITDA margin in FY27 by premiumization play in Sunglasses and Lenses.

Tanishq and Taniera

Titan’s Managing Director CK Venkataraman recently unveiled its 59th jewellery store Tanishq, and the 7th Taniera store at Pondy Bazaar in Chennai, Tamil Nadu. Upon unveiling, MD exclaimed that the launch of the new brand outlets marked a significant milestone in Titan’s ongoing commitment towards aggressive retail expansion plans in FY24-25, particularly in Tier I, II, and III geographies. The recent launches have expanded Titan’s existing portfolio, taking the overall exclusive brand retail touchpoints to 98 across the state. The company now plans to open 40-45 showrooms of Taniera and 40-45 showrooms of Tanishq this year. When asked about the investments in the stores, he said that 90% of the stores are franchisees.

Conclusion: With the new store openings in Pondy Bazaar, Titan company reflects its commitment to curating high-quality products and exceptional shopping experiences for its customers.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.