TCS Crowned India’s Most Valuable Brand for Third Year

On September 19, 2024, Tata Consultancy Services (TCS) was once again ranked as the most valuable Indian brand in the Kantar BrandZ Most Valuable Indian Brands 2024 list. 

The company saw an impressive 16% increase in brand value during the financial year 2024, rising from $42.97 billion in 2023 to $49.66 billion—a growth of $6.69 billion.

Kantar, a leading firm in marketing data and analytics, assesses brands using a detailed analysis of financial performance, consumer feedback, and market trends. For 3 consecutive years, TCS has held the top position in this ranking, reflecting its commitment to customer-focused innovation, sustainable practices, and global expansion.

TCS’s ongoing success is driven by its advanced AI strategy, cutting-edge technology solutions, and dedication to helping clients adopt transformative digital technologies across various industries.

Deepender Rana, Executive Managing Director- South Asia, Insights Division, Kantar, said, “Tata Consultancy Services retains its crown as India’s most valuable brand for the third consecutive year, with a brand value of $49,657 million – an increase of 16% over last year. The company’s growth has come from its ongoing investment in innovation and technology, particularly in artificial intelligence (AI) and digital transformation services.”

Tata Consultancy Services (TCS) has a wide range of sports sponsorships, including major races like the New York, London, Chicago, and Boston marathons and events in Amsterdam, Mumbai, Singapore, and Toronto. The recent addition of the TCS Sydney Marathon brings the total to 14 global running events, attracting over 600,000 participants.

Through its partnership with Jaguar TCS Racing in the ABB FIA Formula E World Championship, TCS is promoting electric vehicle technology and sustainable mobility while pushing the limits of electric racing. The company is also a partner of the World Economic Forum and actively participates in major trade shows worldwide. TCS is recognised as a leader in nearly 80% of competitive assessments by industry analysts and is expanding its presence on social media platforms.

Tata Consultancy Services (TCS) has been key in driving India’s technological revolution by implementing important programs. It has helped digitise major stock exchanges, supported systems like RTGS and NEFT, and improved the passport issuance process, changing the country’s digital landscape.

TCS has also built partnerships with universities and startups to create innovative solutions. TCS has helped 7.1 million people, especially from underprivileged communities, through its Corporate Social Responsibility programs, gain digital skills.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.