Thomas Cook (India) Reports 25% Surge in Monsoon Travel Demand

Thomas Cook (India) Ltd informed the stock exchanges about the notable increase in demand for monsoon travel among Indian consumers, signalling a vibrant resurgence in post-summer holiday plans. Despite traditionally being a low season for travel, the allure of lush landscapes and pleasant weather has driven a 25% growth in monsoon travel bookings compared to the previous year.

With the onset of the monsoon season transforming arid landscapes into verdant paradises, Thomas Cook India and its group company, SOTC Travel, are capitalising on this trend by offering enticing deals and discounts on flights and accommodations. This consumer-friendly approach has enhanced the appeal of monsoon travel, making it an attractive option for budget-conscious travellers looking to explore India’s natural beauty.

The trend towards nature-forward experiences has been particularly pronounced, with travellers showing keen interest in destinations such as Uttarakhand’s Valley of Flowers, Maharashtra’s Khaas-Pathar Valley, and Kerala’s scenic retreats like Munnar and Vagamon. Outdoor enthusiasts are flocking to destinations like Tawang in Arunachal Pradesh for trekking and hiking, Meghalaya’s Cherrapunjee for its enchanting root bridges, and Karnataka’s Jog Falls for breathtaking natural vistas.

Unique accommodations in tea and coffee plantations in places like Ooty, Coorg, and Coonoor, as well as Yercaud, are also witnessing increased demand, offering travelers a tranquil escape amidst picturesque surroundings.

Key highlights of this monsoon travel surge include:

• Destinations: A 22% rise in domestic travel demand and a 25% increase in short-haul destinations, with favourites including Leh-Ladakh, Kashmir, Andamans, Kerala, Rajasthan, Goa, Karnataka, and the North East. Sri Lanka and Bhutan are also gaining popularity within the Indian subcontinent.
• Spiritual and Pilgrimage Tours: Significant interest in destinations like Jyotirlinga, Varanasi, Mahakaleshwar, and the Ramayan Trail in Sri Lanka, reflecting a blend of cultural exploration and spiritual rejuvenation.
• Customer Segments: Working professionals, millennials, GenZ, and multigenerational families constitute the primary drivers of this travel surge, each seeking unique experiences tailored to their preferences.
• Experience-Led Activities: From adventurous pursuits like river rafting in Rishikesh and body surfing in Kerala to serene wildlife safaris in national parks across Rajasthan and Karnataka, travellers embrace diverse activities catering to varied interests.
• Wellness Tourism: Increasing interest in traditional Ayurveda wellness treatments and retreats in Kerala underscores a growing trend towards holistic travel experiences.

The President and Country Head of Leisure Travel of MICE at Thomas Cook (India) Ltd, Mr Rajeev Kale, said, “Monsoon travel is seeing growing popularity among Indians. We are witnessing a 25% increase in demand for this monsoon season compared to last year. Short driveable holidays, weekend and extended weekend getaways are witnessing an uptick from young professionals/millennials and GenZ, couples, and families. Our customers are showcasing interest in offbeat and adventure experiences like bike trips, hiking, rafting, waterfall rappelling/trekking. To cater to this demand, we have curated a diverse portfolio of over 150 monsoon holidays designed to inspire travel-hungry Indians.”

On July 8, 2024, the share price of Thomas Cook (India) Limited opened at ₹259.08, touching the day’s low at ₹248.13, as of 12:35 PM on the NSE.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.