Thomas Cook and SOTC Team Up with Cricket Australia for Border-Gavaskar Trophy 2024/25

On September 26, 2024, Thomas Cook (India) Limited, a top travel services provider, and its Group Company, SOTC Travel, teamed up with Cricket Australia for the much-awaited Border-Gavaskar Trophy 2024/25. 

As part of this partnership, both companies have crafted special travel packages for cricket fans, offering a memorable experience around the 5 Test matches scheduled from November 22, 2024, to January 7, 2025. The matches include the famous Boxing Day Test at Melbourne Cricket Ground (MCG), along with games at the Gabba in Brisbane and the Sydney Cricket Ground.

Thomas Cook and SOTC Travel have been given the rights to serve as Licensed Travel Operators for the 2024-25 International Summer of Cricket, which includes the Border-Gavaskar series. This agreement covers creating travel products, marketing, and booking services that combine match tickets with travel plans. They aim to cater to various travellers, including leisure tourists, business travellers, and MICE (Meetings, Incentives, Conferences, and Exhibitions) groups.

Cricket is hugely popular in India, and the upcoming Border-Gavaskar series presents a great opportunity for cricket fans, families, friends, couples, and corporate groups. The rivalry between India and Australia has led to a sevenfold increase in online searches for the series compared to the previous quarter.

To take advantage of this excitement, Thomas Cook and SOTC Travel have designed a variety of group and custom tours around the 5 Test matches, featuring destinations such as Sydney, Cairns, Gold Coast, Perth, Melbourne, and Adelaide. These tours range from 4 to 10 nights and offer flexible add-ons, allowing customers to enjoy both the cricket matches and Australia’s breathtaking scenery, vineyard tours, private yacht trips, helicopter tours, scenic drives, and vibrant city life. Additionally, customers who book tours to Australia through Thomas Cook and SOTC can also purchase tickets to the Test matches.

Rajeev Kale – President and Country Head, Holidays, MICE, Visa – Thomas Cook (India) Limited, said, “We are delighted to announce our partnership with Cricket Australia for the exciting Border-Gavaskar Trophy 2024/25. Building on our successful track record of operating group tours and customized holidays for major global cricketing events and the rising interest in sports tourism over the last few years, we’ve crafted an exceptional Border-Gavaskar portfolio to leverage this demand.”

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.