TVS Motor Company Marks Its Entry into Morocco with Exciting 2-Wheeler Launches

TVS Motor Company, a globally recognised leader in the 2 and 3-wheeler segment, has officially entered the Moroccan market. This strategic expansion strengthens TVS’s presence in Africa, leveraging its reputation for innovation, engineering, and quality.

Partnership with Hindi Motors

In collaboration with Hindi Motors, a seasoned distributor under the MotorSports Maroc banner, TVS is set to provide Moroccan customers with a premium 2-wheeler experience. Hindi Motors brings decades of expertise in sales, service, and customer care, ensuring a seamless transition for TVS into this new market.

A Wide Range of Offerings

TVS is launching three flagship 2-wheelers in Morocco, each catering to specific customer needs:

1. TVS Apache 160 and 200: Combining racing DNA with modern features, the Apache series offers advanced connectivity, stylish aesthetics, and cutting-edge performance for young riders.
2. TVS NTORQ 125: A performance-driven scooter designed with sporty styling, premium features, and the pedigree of TVS Racing.
3. TVS Raider 125: A versatile commuter motorcycle blending sporty styling with best-in-class performance and advanced technology.

Commitment to Sustainability and Innovation

TVS Motor Company has a strong legacy of championing sustainable mobility. With four state-of-the-art manufacturing facilities and a presence in over 80 countries, TVS continues to deliver innovative, high-quality products. Its Moroccan portfolio reflects a commitment to meeting the demands of a dynamic market with environmentally friendly and technologically advanced solutions.

Leadership Speak: A Shared Vision

Rahul Nayak, Vice President of International Business, emphasised the company’s mission to drive societal and economic progress through mobility. Highlighting the significance of Morocco’s entry, Nayak stated, “Our vehicles are everyday companions for over 58 million users globally. This collaboration with Hindi Motors ensures our customers in Morocco receive the quality and service synonymous with TVS.”

Echoing these sentiments, Omar Messaoudi, Managing Director of Hindi Motors, described TVS’s entry as a pivotal moment for mobility in Morocco. “The combination of TVS’s renowned innovation and our commitment to customer care will redefine the two-wheeler experience here,” he added.

As of 11:04 AM today, the share price is trading at ₹2276.05.

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