TVS Motor Strengthened International Operations: Expand Into Italy

TVS Motor Company (TVSM), a global leader in the two- and three-wheeler industry, announced its official entry into the Italian market. This strategic expansion marks a significant step forward for TVSM, solidifying its position as a major player on the world stage.

Offering Premium Mobility Solutions to Italian Consumers

Italian consumers can now experience the quality and innovation synonymous with TVS Motor. The company plans to introduce a curated selection of its advanced, high-quality thermal (gasoline-powered) and electric scooters and motorcycles. This diverse product portfolio caters to a wide range of riding styles and preferences, empowering Italian motorists with a compelling choice for urban mobility.

Leveraging Global Strength and Local Expertise

TVS Motor, currently ranked as the world’s fourth-largest two- and three-wheeler manufacturer and third in terms of market capitalisation, already boasts a successful presence in over 80 countries. This rich international experience, coupled with the establishment of TVS Motor Italia, positions TVSM for a smooth and successful launch in the Italian market.

TVS Motor Italia, led by the highly regarded Dr Giovanni Notarbartolo di Furnari, will spearhead operations. Dr. Furnari brings a wealth of experience from senior leadership roles in major automotive companies across Italy, Latin America, the UAE, and Europe. His deep understanding of the Italian automotive landscape will be instrumental in navigating the market and ensuring TVS Motor’s long-term success.

Product Range Offered by TVS Motor Italia

• The TVS Apache 310 Series
• TVS Ronin 250
• The TVS Raider
• The TVS NTorq
• TVS Jupiter 125
• The TVS iQube
• The TVS X
• E-bike

“Our move into Italy is a strategic step towards our global ambitions. Italy’s rich automotive culture and its embrace of cutting-edge transport solutions present a perfect backdrop for our product range. We are eager to introduce Italian consumers to our vehicles, backed by our strong track record of having over 4 million global customers last year. This validates our capabilities in design, technology, and service, fuelling our confidence as we step into Europe. I encourage everyone to join us at our upcoming test rides and open days to discover what TVS offers,” said Mr Sharad Mohan Mishra, President and Head of Group Strategy at TVS Motor Company.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.