TVS Motor’s £200 Million Plan for Norton Motorcycles

TVS Motor Company, commonly known as TVS, is an Indian multinational motorcycle manufacturer headquartered in Chennai. The company is well-known in India for bikes like Apache and Jupiter scooters. It is the third-largest motorcycle company in India by revenue, with yearly sales of three million units and an annual production capacity of over four million vehicles. TVS Motors is going to invest £200 million in product development at the Solihull, UK-based bikemaker, as stated on Thursday. The investment will cover new product development, facilities, research and development (R&D), and world-class quality engineering. Norton will launch six new bike models over the next three years. The brand will initially enter the US, Germany, France, Italy, and India as part of its global expansion plans.

Goodwood Festival Revival Plan:

The Managing Director of TVS Motor Co., Mr. Sudarshan Venu, announced the revival plan for Norton at the Goodwood Festival of Speed, a motoring festival in the UK, stating that their vision, commitment, and investment in the Norton Motorcycles brand are entering an exciting phase.

TVS Motors invests 2.3 million euros:

Stuart Garner, who attempted to revive the Norton brand by relaunching the Commando and Dominator, was accused of financial fraud, leading Norton into bankruptcy. Following this, TVS Motor has invested 2.3 million euros into the development, manufacturing, and re-engineering of the Commando and V4 platforms, as well as honoring customers of the former Norton Motorcycles UK Ltd. According to the new management plan, their new bikes are beloved and owned by the biking community. According to the management, they are closely developing new designs and innovations, and after the trial is over, the first bike should be available the following year.

TVS Motor stock and performance: 

TVS motor stock is currently running at a price of 2387 per share in intraday trading, and today’s high traded price is 2417.70. For TVS Motors, revenue, net income, and diluted EPS increased year on year by 22.44%, 15.14%, and 15.28%, respectively. .  However, they are currently facing a decline in net margin, which has decreased by 5.83% on a yearly basis.

Conclusion: TVS Motors is not only showing great performance in India but also expanding and exploring new opportunities with brands like Norton, which is a renowned name in the biking community.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.