VIP Clothing Expands Quick-Commerce Reach Through Partnership with Zepto

VIP Clothing Limited, one of India’s most recognised innerwear brands, has announced its latest step in digital transformation—partnering with Zepto, a leading quick-commerce platform. The collaboration aims to offer customers a seamless and rapid shopping experience for flagship brands like Frenchie, Feelings, and VIP, with the added convenience of doorstep delivery.

Share Price Movement

As of 10:53 AM, shares of VIP Clothing Limited were up by nearly 0.8%, following the announcement of a strategic partnership with Zepto.

Strengthening Consumer Connection in the Digital Age

The partnership reflects the evolving consumption patterns of today’s digitally-savvy youth, who increasingly prefer quick and reliable access to essentials. With Zepto’s advanced delivery infrastructure, VIP’s innerwear collection will now be just a few taps away for users across multiple cities, including Mumbai, Delhi NCR, Bengaluru, and Chennai.

Voices from the Partnership

Commenting on the collaboration, Mr Devendra Meel, Chief Business Officer at Zepto, expressed excitement in welcoming VIP Clothing Limited to their growing list of trusted partners. He said, “We are thrilled to welcome VIP Clothing Limited to our growing list of trusted brands. Our seller’s goal has always been to provide users with fast and reliable access to daily essentials,  and this partnership enhances that mission. Thanks to our sellers for enabling this. With VIP’s premium  innerwear now available on Zepto, we are confident that users will enjoy the ease of shopping for their  favourite products with just a few clicks.” 

Mr Sunil J. Pathare, Chairman and Managing Director of VIP Clothing Limited, said, “We are looking forward to our partnership with Zepto, as it represents a significant step towards enhancing the shopping experience. This collaboration aligns perfectly with our vision of making high‐quality innerwear easily accessible—whenever and wherever our customers need it. As we expand  into quick commerce, we look forward to reaching more consumers and providing them with the  efficiency and convenience they need for their everyday purchases.” 

About VIP Clothing Limited

With over 54 years of legacy, VIP Clothing Limited has carved a niche in the Indian apparel industry. Known for its commitment to quality and customer satisfaction, the company continues to innovate across its portfolio of innerwear brands.

About Zepto

Founded in 2021, Zepto has redefined rapid commerce in India, delivering over 45,000 products—including groceries, electronics, and apparel—across 70+ cities in just 10 minutes. The platform’s blend of technology and strategic fulfilment centres has made it a prominent name in the quick-commerce domain.

Conclusion

This development follows VIP’s successful foray onto Swiggy Instamart and underlines the company’s commitment to digital expansion. The alliance with Zepto is expected to bolster VIP’s presence in the growing quick-commerce space while complementing its robust offline retail footprint.

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